From Corporate Career to Regional Brand

SIV Home Deco started during one of the most uncertain times—the pandemic.

Today, the business operates across five countries, reaching customers through multiple sales channels. 

The Growth Journey

Before starting SIV Home Deco, Hans How spent over 15 years in the corporate world. He launched the business during the pandemic, shifting from project-based supply to e-commerce.

What began with packing orders in a small apartment quickly grew—expanding into an office, then a warehouse as demand increased. 

Today, SIV Home Deco operates across the Philippines, Malaysia, Thailand, Vietnam, and Indonesia, bringing affordable home products to customers across the region.

Growing Across Platforms Comes at a Cost

As the business grew, SIV Home Deco expanded across Shopee, Lazada, TikTok, Facebook, and their own website.

More channels meant more opportunities to reach customers—but also more to manage behind the scenes. 

Each platform came with different workflows and constant changes, requiring significant time and effort just to keep operations running smoothly. 

Hans shared, being on multiple platforms wasn’t the hard part—managing them all at once was where the real challenge came in. 

From Managing Platforms to One System

To simplify operations, SIV Home Deco brought everything into one system with EasyStore.

Instead of switching between platforms, their team now manages multiple sales channels from a single dashboard—making it easier to stay organized and consistent across channels.

With a more structured backend, the team can focus more on growing the business and engaging their customers.

Engaging Customers Beyond Marketplaces

Beyond managing operations, SIV Home Deco also focuses on building stronger connections with their customers—through their own channels, promotions, and member rewards.

What Made the Difference

“Managing multiple platforms takes a lot of energy—but bringing everything into one system made a big difference for us.”

Growing Across Markets with the Right Solution

As SIV Home Deco continues to expand across Southeast Asia, managing multiple channels efficiently has become essential to sustaining that growth.

Their journey shows that while selling in more places creates more opportunities, having the right solution in place makes scaling much easier.

For many growing businesses today, success isn’t just about being present on more platforms—it’s also about how well those platforms are managed behind the scenes.

SIV Home Deco is one example of how businesses are adapting to that shift.