How SIV Home Deco Scaled into a Growing Home Decor Ecommerce Brand 

SIV Home Deco started during one of the most uncertain periods for many businesses—the pandemic.

What began as a small ecommerce business packing orders from an apartment eventually grew into a regional home decor brand operating across five Southeast Asian countries.

Today, SIV Home Deco sells through Shopee, Lazada, TikTok Shop, Facebook, and their own ecommerce website while managing customers across multiple sales channels.

The Growth Journey

Before starting SIV Home Deco, Hans How spent over 15 years working in the corporate world before eventually transitioning into ecommerce during the pandemic.

Like many online sellers, the business started small — packing orders manually from a small apartment while learning how to manage growing demand across online platforms.

As orders increased, the business gradually expanded from a home setup into an office and warehouse operation supporting customers across Southeast Asia.

Today, SIV Home Deco operates across the Philippines, Malaysia, Thailand, Vietnam, and Indonesia, offering affordable home products through multiple ecommerce channels.

Growing Across Platforms Comes at a Cost

As SIV Home Deco expanded across Shopee, Lazada, TikTok Shop, Facebook, and their own website, managing daily ecommerce operations became increasingly complex.

Each platform came with different workflows, order management processes, and operational requirements.

The team needed to constantly switch between platforms to manage orders, monitor updates, and maintain consistency across channels.

As Hans shared, selling on multiple platforms wasn’t the difficult part — managing everything efficiently behind the scenes was the real challenge.

Watch the Story

See how SIV Home Deco manages multiple sales channels in one system

From Managing Platforms to One System

To simplify operations, SIV Home Deco centralized their ecommerce operations with EasyStore.

Instead of manually switching between platforms, the team now manages orders, products, and multiple sales channels from one system.

This helped the business:

✅ Reduce time spent managing different platforms

✅ Stay more organized across sales channels

✅ Maintain a smoother operational workflow

✅ Focus more on business growth and customer engagement

With a more structured backend, the team can spend less time on repetitive operational work and more time growing the business.

Engaging Customers Beyond Marketplaces

Beyond managing operations, SIV Home Deco also focuses on building stronger customer relationships outside of marketplaces.

By growing their own sales channels, promotions, and member rewards programs, the business can create more direct customer engagement and encourage repeat purchases.

For many ecommerce businesses today, building customer loyalty beyond marketplaces has become increasingly important for long-term growth.

Customer Engagement & Loyalty

See how SIV Home Deco engages customers beyond marketplaces

What Made the Difference

As the business expanded across multiple countries and platforms, operational efficiency became increasingly important.

According to Hans:

“Managing multiple platforms takes a lot of energy—but bringing everything into one system made a big difference for us.”

Scaling Ecommerce Operations Across Southeast Asia

As SIV Home Deco continues expanding across Southeast Asia, having a more centralized operational system helps the team manage growth more efficiently across multiple sales channels.

Their journey reflects a challenge many growing ecommerce businesses face today — while selling on more platforms creates more opportunities, managing those platforms efficiently becomes increasingly important as the business scales.

For online sellers, operational efficiency is no longer just a backend concern. It directly impacts customer experience, team productivity, and long-term growth.

3 Lessons Online Sellers in the Philippines Can Learn from SIV Home Deco

1. Expanding to More Sales Channels Requires Better Systems

Selling across Shopee, Lazada, TikTok Shop, Facebook, and ecommerce websites can increase growth opportunities, but managing them manually becomes harder as operations scale.

2. Operational Efficiency Becomes More Important as Businesses Grow

As order volume increases, centralized operations can help businesses reduce repetitive work and stay organized across platforms.

3. Building Customer Relationships Beyond Marketplaces Matters

Growing direct customer engagement through your own channels can help strengthen long-term customer loyalty.