June 2026 Product Updates

Understand Customers Better Across Every Stage of the Journey

Customers today expect experiences that feel more relevant to how they discover, communicate, shop, and buy.

This month’s updates focus on helping businesses better understand customer behaviour across channels and turn those insights into more meaningful customer experiences.

From more personalized promotions and conversational ordering, to timely reminders, localised payment options, and clearer operational insights, each enhancement is designed to help businesses connect more naturally with the customers they serve.

1. Turn Promotions Into Membership Growth and Store Traffic Drivers

Customers engage more when promotions feel exclusive and relevant to how they shop.

Businesses can now tailor promotions based on both channels and specific POS locations, creating more targeted ways to drive customer action.

This enables two key use cases:

• Offer exclusive promotions to members and customers who shop via the Shopping App or Brand App
• Drive foot traffic to selected retail outlets, especially locations that need stronger performance support

Instead of one-size-fits-all promotions, businesses can now align offers with specific goals—whether that’s growing membership or improving store traffic.

2. Turn Ordering Into a More Guided Shopping Experience

Customers today no longer make decisions based only on product catalogues.

Instead, they expect a more complete view of what they are buying—similar to how they experience landing pages, where content, visuals, and context help shape their decision.

The new Order Form brings this experience into the ordering flow.

Businesses can now enhance order forms with banners and descriptions, especially when launching a product series or campaign.

This helps:

• Build stronger trust through clearer context
• Communicate product value more effectively
• Guide customers through the decision-making process
• Improve conversion rates through better-informed purchases

Instead of a purely transactional form, ordering now becomes a more guided experience—where content helps win customer confidence before they place an order.

3. Turn Outlet Data Into Actionable Insights

When businesses operate across multiple locations, it becomes important to understand how each outlet contributes to the overall experience.

The new POS Report helps bring all outlet performance into one clear view, making it easier to understand what is working well and where there are opportunities to improve.

Businesses can:

• View performance across all retail locations in one dashboard
• Compare orders, items sold, average order value, and performance trends
• Drill into each outlet to explore: Sales patterns, Top-performing products, Peak selling hours, Staff performance insights

Behind every store visit is an experience shaped by product availability, service quality, and operational readiness.

When one outlet performs better than others, it can reveal meaningful insights—such as stronger b, more effective in-store execution, or differences in team performance.

By understanding these patterns more clearly, businesses can refine how each outlet operates and better support the teams behind them.

This helps ensure customers receive a more consistent and reliable experience, regardless of location.

4. Reconnect With Customers at the Right Moment

Not every customer completes checkout immediately.

Sometimes they get distracted, compare options, or simply need more time before making a purchase decision. The way businesses follow up can make all the difference.

Businesses can now set multiple sending frequencies for Recover Abandoned Cart and Remind Pending Order Payment.

Existing stores will continue using the default timing:

Pending payment reminder: 6 hours

Abandoned cart recovery: 24 hours

More flexible reminder timing allows businesses to create follow-ups that feel more timely and relevant instead of repetitive.

This helps customers return to their purchase journey more naturally while improving overall engagement.

5. Understand Customer Engagement Patterns for Smarter Growth

Customer interactions across different channels can reveal valuable growth signals, and these patterns often differ across industries depending on how customers prefer to engage.

The new Token Usage Summary helps businesses identify patterns such as:

• Which channels customers most often use (e.g. WhatsApp, Facebook Messenger)
• Where to focus future acquisition efforts, such as Meta ads if engagement is higher on Facebook or WhatsApp
• When customers are most active, including peak signup periods or seasonal trends

These insights can help businesses plan more targeted campaigns, improve retargeting strategies, and focus growth efforts on the channels and moments that matter most.

6. Improve How Campaigns Reach and Engage Customers

Sending messages is only part of customer communication.

What matters more is understanding how effectively those messages reach and engage customers across different channels.

The Broadcast Detail Page now provides clearer visibility into campaign performance, including reach, delivery, and engagement outcomes across channels.

Businesses can now better understand:

• How many customers are actually reached by each broadcast
• How messages perform across different channels
• Where drop-offs happen between sent, delivered, and failed messages
• Which audience segments respond more effectively

These insights help businesses refine future campaigns, improve message effectiveness, and focus on the channels that deliver stronger engagement.

7. Reduce Split Shipments and Improve Delivery Experience

When businesses fulfill orders across multiple locations, ensuring each order is processed efficiently plays an important role in the overall delivery experience.

Instead of splitting orders by default, the system first checks whether any single location can fulfil the entire order.

If no single location is able to fulfill the full order, the system will then allocate items based on ranked location priority, ensuring fulfillment is handled in a more structured and consistent way.

This helps reduce unnecessary split shipments, improve fulfilment efficiency, and create a smoother delivery experience for customers—where orders are more likely to arrive complete and on time.

8. Keep Internal Collaboration Organised During Customer Conversations

Customer support often involves collaboration across multiple team members behind the scenes.

Internal Notes can now be added directly inside Inbox conversations to help teams stay aligned while keeping communication organised.

Businesses can now:

• Add private notes visible only to team members
• See automatic author attribution
• Sync note creation and deletion in real time

Better internal coordination helps teams respond faster and more consistently without customers needing to repeat information across conversations.

9. Understand What Truly Drives Product Performance

Sales numbers alone do not always reflect how products are truly performing.

Factors such as discounts, refunds, and taxes all influence the actual contribution of each product to revenue.

The Product Performance and Product Variant Performance reports now provide a clearer breakdown of these elements, including:

• Gross Sales
• Discount
• Return / Refund
• Tax

This gives businesses a more complete view of product performance, helping them make better decisions around pricing, promotions, and product planning—leading to more relevant offerings for customers over time.

10. Expand Payment Flexibility With More Payment Options

Customers are more likely to complete a purchase when they can pay using familiar and trusted payment methods.

To support different business needs and customer preferences, two new hosted payment gateways are now available on EasyStore.

HeroPlus

A streamlined payment option designed for core card and e-wallet acceptance.

• Supported currencies: HKD, MYR, THB
• Supported payment methods: Bank Card, E-wallet

Payment Asia

A more comprehensive payment gateway supporting a wider range of currencies and local payment methods.

• Supported currencies: HKD, IDR, MYR, PHP, SGD, THB, TWD, USD, VND
• Supported payment methods: Credit Card (Visa, Mastercard, JCB), Alipay, WeChat Pay, FPS (PayNow), PayMe, Octopus

With more payment options available, businesses can reduce checkout friction and offer customers a smoother and more familiar payment experience at the point of purchase.

Make Customers Love Buying from You

EasyStore empower brands to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that customers love.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

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