From Living Room Startup to 40 Staff: How Kanna Beauty Scaled

Many online sellers start small—some even from their own homes.

For Kanna Beauty, what began in a living room in General Santos City has grown into a team of 40. 

Here’s how they made it happen—and how they manage selling across multiple platforms today.

The Growth Journey

Founded in 2019 by Kristine Andaya, a registered nurse and pharmacist, Kanna Beauty started with just two staff members. 

As demand grew, the business moved from a 22sqm condo in Manila to multiple units—before eventually expanding into a larger warehouse and office.

What started small quickly grew into a fast-scaling operation.

The Challenge of Multi-Channel Selling

As Kanna Beauty expanded to Shopee, Lazada, TikTok, and their own website, managing daily operations became more complex.  

The team had to:

• Managing orders from different platforms
• Keeping inventory in sync
• Avoiding overselling
• Ensuring fast and accurate fulfilment

Switching between platforms daily was time-consuming and increased the risk of errors.

Simplifying Operations with EasyStore

To streamline their operations, Kanna Beauty uses EasyStore to bring everything into one dashboard. 

This allows their team to: 

• Manage orders across channels
• Keep inventory synced
• Reduce errors and avoid overselling
• Fulfill orders faster

Instead of juggling multiple systems, their team now works more efficiently from one place. 

Growing with the Right Solution

Today, Kanna Beauty continues to grow while managing both operations and sales channels more effectively. 

By simplifying backend processes, their team can focus more on serving customers and scaling the business. 

Their journey shows that as businesses expand across platforms, having the right system in place makes growth easier to manage.