Retail Summit Asia 2026 Returns with a Playbook for Building Retail That Lasts

Kuala Lumpur, July 2026 – Retail Summit Asia returns for its third year on 10 September 2026 at Menara AFFIN Auditorium, TRX, Kuala Lumpur. Organised by EasyStore, the full-day summit brings together more than 400 retailers, brand owners, and marketers to work through one question: what does it take to build a brand that lasts?

Malaysian retailers are navigating more value-conscious consumers, rising operating costs, supply-chain uncertainty and AI-led changes in how people discover and purchase products. As ecommerce, social commerce and physical retail converge, brands must deliver consistent experiences across channels while balancing technology with profitability, customer trust and the human relationships that build loyalty. 

“Acquiring a customer is only the beginning. The bigger challenge is giving them a reason to return. Retail Summit Asia 2026 is built around that challenge. We want retailers to leave with a clearer picture of what loyalty, retention and long-term relevance look like in practice,” said Frost Chen, CEO of EasyStore.

Retail Summit Asia 2026 sets out to prepare retailers for

an increasingly complex retail landscape.

This year's summit addresses that directly, with sessions covering unified commerce, AI and human collaboration, regional expansion, retail technology investment, and the trends shaping Malaysian retail in the year ahead.

The programme runs from 9:00 AM to 4:30 PM and features over 30+ speakers. Claire Organics Founder, Louise Chu opens with a keynote on growing a brand beyond algorithms and price wars. Bayu Somerset's Head of Marketing, Dania Kamalul, closes by sharing what expanding from an online brand to 18 physical outlets requires.

Panel discussions will cover how Malaysian shoppers will change in the next three years, which technologies are worth investing in now, and how AI can deepen customer relationships without replacing the human element. A spotlight on Abbie & Friends (LUXE) will examine how multi-channel presence helps brands thrive in niche markets.

Other speakers include founders and senior leaders from local brands like Tanamera, XIXILI, The Pastels Shop, HisBrew Roastery, Bookcafe, Mimin, Cult Creative, and AMBTY. The event is supported by AFFIN as Marquee Partner, and Fiuu and J&T Express as Strategic Partners.

Tickets are available at RM 99 (Early Bird) and RM 129 (General). Registration now open at https://retail-summit.asia.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.