EasyStore Launches Commerce Tour 2024: Empowering Local Brands Through Strategic Business Sharing
By EasyStore Press · 27th May, 2024

This blog was updated on 27 May 2025, for more information connect with our team: https://www.easystore.co/contact
EasyStore Launches Commerce Tour 2024: Empowering Local Brands Through Strategic Business Sharing
FOR IMMEDIATE RELEASE
KUALA LUMPUR, May 27, 2024 — EasyStore, Malaysia’s leading unified commerce solution, has officially launched its highly anticipated Commerce Tour 2024. The tour kicked off in Cyberjaya, bringing together C-level executives, founders, and business owners for a collaborative exchange of business strategies, growth insights, and digital transformation tactics.
EasyStore extends sincere appreciation to Payex, Sultera, and SugarBomb for their vital support in making the opening event a tremendous success.
Commerce Tour 2024: Business Empowering Business
The Commerce Tour is an impactful initiative designed to equip Malaysian SMEs and emerging brands with practical knowledge and tools for sustainable growth.
Through seminars and panel discussions, the tour empowers businesses to navigate modern commerce with confidence.
Originally launched in 2022, the tour supported over 300 SMEs in its first year, providing guidance in adapting to a post-pandemic economy.
In 2023, the tour expanded to major business hubs including Kuala Lumpur, Penang, Johor, Ipoh, Malacca, and Terengganu—reaching more than 500 businesses and accelerating their digital transformation journey.
In 2024, the tour evolves further by featuring C-level speakers from renowned Malaysian brands.
These leaders share real-life strategies that have helped them scale their businesses—offering participants actionable advice, faster problem-solving, and more informed decision-making.
From Unknown to Well-Known: Local Brands Share Their Growth Journey
At the Cyberjaya stop, popular Malaysian brands Sultera and SugarBomb took center stage, showcasing their strategies for building successful, scalable businesses.
From Home Business to RM3 Million in Sales: Sultera
Sultera, known for its luxurious home products, has empowered customers to recreate the ambiance of a five-star hotel at home.
Founder Ashraf Aziz shared his guiding principles for growth:
Stay driven for sales at the beginning: Cultivate strong sales motivation in the early stages to attract more customers and build a valuable data set to understand their preferences.
Listen and improve constantly: Sultera manages a dedicated feedback chat group to track customer satisfaction, optimize service, and refine product offerings—leading to sold-out launches.
Invest in scalable systems: As your business expands, investing in software like EasyStore becomes essential to manage orders, inventory, and customer data efficiently.
From Sealed Perfumes to Millions in Revenue: SugarBomb
Founded in 2015, SugarBomb has grown into a fragrance brand Malaysians proudly support.
General Manager Kanumbu Agussalim highlighted their customer-centric approach:
Understand your audience deeply: Tailor your products, pricing, and marketing to specific customer segments. With multiple sub-brands, SugarBomb ensures the right message reaches the right audience.
Maintain an offline presence: In addition to online channels, physical presence boosts credibility and allows for hands-on customer interaction.
Reward loyalty: Increase customer lifetime value through points and vouchers, encouraging repeat purchases and deeper engagement.
Despite their distinct markets, both Sultera and SugarBomb rely on EasyStore to deliver seamless, unified customer experiences.
Power Your Sales with Payex
Payex, a rapidly growing payment provider in Malaysia, is helping retailers streamline transactions and boost conversions.
With the broadest payment coverage in the ASEAN region, Payex processes over RM150 billion in total payment volume (TPV) annually.
EasyStore merchants using Payex enjoy:
Seamless Integration: Quick and smooth setup with EasyStore for an optimized checkout experience.
In-depth Sales Insights: Access robust analytics to make smarter business decisions.
Competitive Pricing: Tailored and affordable plans for businesses of all sizes.
To further support local retailers, EasyStore and Payex are collaborating on a special package—offering exclusive benefits and optimized solutions for better payment management and sales performance.
Stay tuned for more updates on this exciting collaboration!
Make Customers Love Buying From You
EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.
Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.
线上线下融合,UCX 客户体验为王
选择 EasyStore,意味着选择一个能让您的业务实现无缝整合、高效运作的可信赖合作伙伴。让我们共同开启您的多渠道经营之旅,探索更广阔的商业可能性。
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