This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Sync Your Shopee Listings to Your Online Store and Social Channels

Shopee is a great marketplace to reach potential buyers. However, it's not the only stop in a consumer’s purchasing journey.

According to DataReportal, the top three product and brand discovery channels in Malaysia are social media, search engines, and online retail platforms. That means if you're only selling on Shopee, you're missing out on a wider audience.

In this guide, we’ll walk you through how to copy your Shopee product listings to other key sales channels—like your own branded online store and social platforms like TikTok Shop—so you can reach more customers with less effort.

Shopee + Your Own Ecommerce Website

Having your own branded website increases your chances of being discovered via Google searches.

With EasyStore, a multichannel ecommerce solution, you can seamlessly import your Shopee product listings and sync them with your online store.

How to Import Your Shopee Product Listings to EasyStore

1. Log in to your EasyStore account.

If you don’t have an account yet, click here to try it for free.

2. Go to the ‘Channels’ section in the left-hand menu, enable Shopee, and connect your Shopee Seller account.

3. After connecting your Shopee account, navigate to the Shopee channel settings in EasyStore and click ‘Import Products’.

Your Shopee listings will now appear in your EasyStore dashboard.

Setting Up Your Online Store

Once your Shopee products are imported, you can customize your online store using EasyStore’s built-in store builder.

Key features include:

• Customizable templates with drag-and-drop functionality

• Built-in add-to-cart and checkout functions

• Integrated local payment gateways and delivery services

• No hosting required

Need a step-by-step guide?

How to Create a Free Online Store Quickly and Easily in 2025

Syncing to TikTok Shop

Today, product discovery happens heavily on social media. Even Shopee collaborates with content creators to promote its listings.

Once your Shopee products are imported into EasyStore, you can sync them to other platforms like TikTok Shop in just a few clicks.

How to Link Shopee Products to TikTok Shop

1. Create a TikTok Seller account.

Don’t have one yet? Sign up here.

2. Once approved, log in to your EasyStore Admin Panel > go to ‘Channels’ > Enable TikTok.

3. Complete the setup to authorize and connect your TikTok Seller account.

4. Navigate to the TikTok Shop settings in EasyStore. 

Choose the products (imported from Shopee) that you want to sync to TikTok Shop.

Your product details and inventory will now be synced automatically between platforms.

Expand Your Business Across Multiple Channels

Consumers today have more purchasing options than ever before—and each sales channel offers unique benefits:

• Retail stores provide tactile experiences but are limited by geography.

• Marketplaces like Shopee and Lazada drive high-intent buyer traffic.

• Social media fuels product discovery through influencers and peers.

• Search engines are where consumers look for solutions, and your website helps you show up in results.

EasyStore’s multichannel solution lets you manage all these sales channels efficiently—from one platform.

Don’t miss out on potential customers. Start selling on multiple channels today with EasyStore.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.