This blog was updated on 27 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Retail Summit Asia 2024: EasyStore Leads the Way in Unified Commerce Innovation

KUALA LUMPUR, 18 September 2024 – EasyStore successfully hosted its inaugural Retail Summit Asia, welcoming over 500 participants, including retailers, industry leaders, and partners. 

The event focused on the future of retail under the theme “Unified Commerce: Reshaping Your Retailing.”

Held at Sheraton Hotel PJ, the summit featured main hall sessions with panel discussions, fireside chats, and merchant case studies, complemented by interactive breakout workshops. 

The event emphasized omni-channel integration, personalized customer experiences, and strategies to future-proof retail businesses.

A Premier Gathering of Retail Changemakers

Retail Summit Asia 2024, an initiative by EasyStore, brought together the brightest minds in retail to examine emerging trends, technological innovation, and new-age strategies reshaping the commerce landscape.

Opening Remarks from EasyStore CEO

To kick off the summit, Frost Chen, CEO of EasyStore, delivered an inspiring opening address reflecting on retail’s transformation from traditional markets to today’s blended online and offline experiences.

“This summit brings together experts from every corner—financing, logistics, AI, marketing, and more—with real case studies from local retailers. It's a day not just to learn, but to share ideas, build partnerships, and spark innovation,” Frost shared.

Read the full opening remark here.

Official Launch of EasyStore's Unified Commerce Solution

Yienyee Soh, Chief Relationship Officer at EasyStore, took the stage to introduce EasyStore’s Unified Commerce solution, developed to meet the evolving demands of modern shoppers. 

The solution includes:

• Unified POS System

• EasyStore Shopping App

• Unified Customer Database

These tools empower businesses to deliver personalized experiences, streamline operations, and stay connected with customers 24/7.

“At EasyStore, we believe businesses are more than just transactions—they’re about creating experiences,” Yienyee emphasized.

She concluded the launch with two featured success stories that demonstrate the power of unified commerce in real-world applications.

Sarini Zainal, CEO and Founder of The Pastels Shop, shared how the brand transitioned from a home-based business to a major player in the skincare space. 

Leveraging EasyStore’s unified tools, the company expanded into physical retail and built a global customer base. 

Ashraf Aziz, Founder and Managing Director of Sultera, discussed their brand’s transformation into a multi-channel home and living retailer. 

Their focus on loyalty programs and seamless customer journeys showcases how personalization and operational efficiency go hand in hand.

Game-Changing Panel Discussions

The summit hosted engaging panels with leaders from Applecrumby, Claire Organics, Montigo, Skechers, and more.

Discussions covered a range of crucial topics:

• Unified Commerce: Integrating online and offline channels to strengthen customer loyalty.

• Influencer Marketing: Leveraging KOLs, KOCs, and UGC to boost visibility and sales.

• Omni-Channel Engagement: Ensuring consistent customer experiences across all touchpoints.

• Data-Driven Growth: Using analytics for smarter inventory and expansion strategies.

Breakout Tracks: Hands-On Retail Solutions

Attendees participated in two dedicated breakout tracks—Finance and Marketing—offering actionable insights and real-world strategies.