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Empowering Malaysian SMEs for Global Growth: EasyStore and MATRADE Launch 3rd Malaysia Select Campaign in Taiwan 

FOR IMMEDIATE RELEASE

KUALA LUMPUR, October 27, 2023 — The third edition of Malaysia Select, a collaborative campaign between EasyStore and MATRADE, was officially launched on October 19, 2023, at the Kuala Lumpur Convention Centre during the Selangor Smart City & Digital Economy Convention.

The launch ceremony featured key representatives including Mr. Alan Kok, CCO and Co-founder of EasyStore; Puan Asnor Vidya Nor Asmi, Director of Customised Programme and Digital Trade Section at MATRADE; Mr. James Chang, Director of the Taipei Economic & Cultural Office in Malaysia; and Mr. Gerald Leong, CMO of Lekor Bites.

Malaysia Select 2023: Strengthening Export Ambitions

The Malaysia Select campaign continues its mission to empower Malaysian SMEs in expanding their reach into the Taiwanese market, offering new export opportunities and strengthening bilateral economic ties.

Running from September 1 to October 31, 2023, this campaign is supported by key partners including MATRADE, MDEC, Taiwan’s Commerce Development Research Institute (CDRI), Meta, Razer Merchant Services, and EasyParcel.

Officiating the event was Ms. Melissa Poh, General Manager of EasyStore, who shared the company's commitment to supporting local businesses in going global.

"We strive to simplify the selling process—not just through an easy-to-use commerce platform, but also by empowering businesses to export. Together, we can help local businesses achieve greater sales and global competitiveness through this campaign," said Ms. Poh.

Key Milestones in EasyStore’s 2023 Cross-Border Initiatives

11 July 2023 — Launch of the Malaysia Select 2023 website directory, featuring curated Malaysian brands and targeting millions of customers in Taiwan.

26 July 2023 — EasyStore hosted a physical masterclass, Unlock Crossborder Ecommerce: Sell To Taiwan, supported by Meta, Razer Merchant Services, and EasyParcel. The session equipped over 50 local businesses with strategies and tools for entering the Taiwanese market.

25 August 2023 — EasyStore participated in Taiwan’s first-ever eCommerce Carnival, hosted by the Administration for Digital Industries (MODA), to showcase Malaysian brands such as Lekor Bites and JiaXiang to a wide Taiwanese audience.

A Strong Public-Private Export Partnership

Puan Asnor Vidya Nor Asmi emphasized the significance of this long-standing partnership:

"This initiative encourages more Malaysian companies, especially MSMEs, to expand their export market to Taiwan through cross-border eCommerce."

Although global economic conditions presented challenges in 2023, the collaboration between EasyStore and MATRADE continues to open new doors for growth.

Encouraging Cultural and Economic Exchange

Mr. James Chang, Director of the Taipei Economic & Cultural Office in Malaysia, highlighted the cultural and economic alignment between Taiwan and Malaysia.

"According to the 12th Malaysian Plan, enhancing the export capacity of SMEs is a crucial goal. I believe Malaysia Select will help more Malaysian MSMEs promote their products in Taiwan. Our countries share cultural similarities, and the people are very friendly."

He expressed optimism that this initiative will introduce more high-quality Malaysian products to Taiwanese consumers.

Merchants Spotlight: Lekor Bites

As a participating brand, Lekor Bites showcased their locally made keropok lekor during the campaign launch.

CMO Mr. Gerald Leong presented a token of appreciation to the campaign organizers, celebrating this opportunity to introduce their beloved Malaysian snack to the Taiwanese market.

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