This blog was updated on 27 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore Launches Commerce Tour 2024: Empowering Local Brands Through Strategic Business Sharing

FOR IMMEDIATE RELEASE

KUALA LUMPUR, May 27, 2024 — EasyStore, Malaysia’s leading unified commerce solution, has officially launched its highly anticipated Commerce Tour 2024. The tour kicked off in Cyberjaya, bringing together C-level executives, founders, and business owners for a collaborative exchange of business strategies, growth insights, and digital transformation tactics.

EasyStore extends sincere appreciation to Payex, Sultera, and SugarBomb for their vital support in making the opening event a tremendous success.

Commerce Tour 2024: Business Empowering Business

The Commerce Tour is an impactful initiative designed to equip Malaysian SMEs and emerging brands with practical knowledge and tools for sustainable growth. 

Through seminars and panel discussions, the tour empowers businesses to navigate modern commerce with confidence.

Originally launched in 2022, the tour supported over 300 SMEs in its first year, providing guidance in adapting to a post-pandemic economy. 

In 2023, the tour expanded to major business hubs including Kuala Lumpur, Penang, Johor, Ipoh, Malacca, and Terengganu—reaching more than 500 businesses and accelerating their digital transformation journey.

In 2024, the tour evolves further by featuring C-level speakers from renowned Malaysian brands. 

These leaders share real-life strategies that have helped them scale their businesses—offering participants actionable advice, faster problem-solving, and more informed decision-making.

From Unknown to Well-Known: Local Brands Share Their Growth Journey

At the Cyberjaya stop, popular Malaysian brands Sultera and SugarBomb took center stage, showcasing their strategies for building successful, scalable businesses.

From Home Business to RM3 Million in Sales: Sultera

Sultera, known for its luxurious home products, has empowered customers to recreate the ambiance of a five-star hotel at home.

Founder Ashraf Aziz shared his guiding principles for growth:

• Stay driven for sales at the beginning: Cultivate strong sales motivation in the early stages to attract more customers and build a valuable data set to understand their preferences.

• Listen and improve constantly: Sultera manages a dedicated feedback chat group to track customer satisfaction, optimize service, and refine product offerings—leading to sold-out launches.

• Invest in scalable systems: As your business expands, investing in software like EasyStore becomes essential to manage orders, inventory, and customer data efficiently.

From Sealed Perfumes to Millions in Revenue: SugarBomb

Founded in 2015, SugarBomb has grown into a fragrance brand Malaysians proudly support.

General Manager Kanumbu Agussalim highlighted their customer-centric approach:

• Understand your audience deeply: Tailor your products, pricing, and marketing to specific customer segments. With multiple sub-brands, SugarBomb ensures the right message reaches the right audience.

• Maintain an offline presence: In addition to online channels, physical presence boosts credibility and allows for hands-on customer interaction.

• Reward loyalty: Increase customer lifetime value through points and vouchers, encouraging repeat purchases and deeper engagement.

Despite their distinct markets, both Sultera and SugarBomb rely on EasyStore to deliver seamless, unified customer experiences.

Power Your Sales with Payex

Payex, a rapidly growing payment provider in Malaysia, is helping retailers streamline transactions and boost conversions.

With the broadest payment coverage in the ASEAN region, Payex processes over RM150 billion in total payment volume (TPV) annually.

EasyStore merchants using Payex enjoy:

• Seamless Integration: Quick and smooth setup with EasyStore for an optimized checkout experience.

• In-depth Sales Insights: Access robust analytics to make smarter business decisions.

• Competitive Pricing: Tailored and affordable plans for businesses of all sizes.

To further support local retailers, EasyStore and Payex are collaborating on a special package—offering exclusive benefits and optimized solutions for better payment management and sales performance.

Stay tuned for more updates on this exciting collaboration!