From Marketplaces to Own Store: How TimeLux Builds Its Brand

Many sellers start on marketplaces.

TimeLux did too—but they didn’t stop there.

The Growth Journey

Simon Chan, owner of TimeLux Watch Marketing, started by selling original watches online at competitive prices.

Over time, the business grew across platforms—from Sulit.com to OLX, then Carousell—before expanding into a physical store in Cubao.

What began as an online business gradually evolved into a multi-channel operation.

Connecting Multiple Sales Channels

As TimeLux expanded, they started selling across TikTok Shop, Lazada, Shopee, and their physical store.

Managing inventory and operations across different channels became more challenging.

To simplify this, they built their own website using EasyStore—connecting everything, including their POS system, into one place.

While marketplaces remain an important part of their strategy, TimeLux also saw value in building their own channel alongside it. 

Building Their Own Online Store

Having their own website gave TimeLux more flexibility in how they run their business.

It allows them to:

• Run their own promotions
• Build direct relationships and drive repeat purchases
• Deliver a more branded shopping experience

For TimeLux, their website isn’t just another channel—it’s a space to strengthen customer relationships.

Creating More Value for Customers

What Made the Difference

“We wanted to connect everything—from TikTok, Shopee, Lazada to our own website—so managing stock and operations would be easier.”

Growing with More Control

As Simon shared, selling on marketplaces comes with platform commissions, which can impact pricing and margins.

By strengthening their own online store, TimeLux gains more flexibility to create better deals and deliver added value to their customers.

Today, TimeLux continues to sell across marketplaces while building their own online presence.

Their journey shows that as businesses grow, having both reach and control can make a meaningful difference.