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If you sell through a website, marketplaces and physical outlets, choosing an ecommerce platform is about more than building an online store. You need to consider how products, orders, customers, inventory, loyalty and fulfilment work together.
Shopify provides a flexible global commerce platform supported by an extensive app ecosystem. EasyStore brings your online store, retail POS, marketplace orders, social commerce, inventory, fulfilment, customer profiles and loyalty experience into one connected platform built around how Malaysian businesses sell.
Start with the capabilities you need now. Upgrade only when your business is ready for more. 👉Start 14-day trial.
EasyStore or Shopify: the short answer
Choose EasyStore if:
- You sell through a branded online store, marketplaces, social channels and physical outlets
- You want local payments, logistics and marketplaces ready to connect
- You prefer built-in loyalty, membership, messaging and customer engagement tools
- You want to connect online and retail operations without adding a separate POS subscription for every location
- You want 0% platform transaction fees
Choose Shopify if:
- Your main priority is building a highly customisable international ecommerce store
- You want access to a large global ecosystem of themes, developers and third-party apps
- You are prepared to assemble specialised capabilities through additional applications
- Shopify Payments and Shopify's international commerce tools are available for your business and target markets
- You are comfortable managing costs across Shopify plan, POS subscription, apps and payment providers
Both platforms can support growing retailers. The better choice depends on whether you prefer locally ready unified commerce or a global platform extended through apps.
Why omnichannel retailers choose EasyStore
A global ecommerce platform may provide the foundation for selling online, but Malaysian retailers often need additional connections for local marketplaces, payments, logistics and conversational selling.
EasyStore connects your branded online store, Shopee, Lazada, TikTok Shop, Facebook Live, Instagram Live, WhatsApp and physical retail operations in one system.
✓ Branded online store
✓ Shopee, Lazada and TikTok Shop
✓ Social and live-commerce orders
✓ Local payment gateways and courier integrations
✓ Retail POS and pop-up selling
The lowest subscription price does not always reflect the total cost of running an ecommerce and retail business.
Shopify Basic starts from US$19 per month. However, additional costs may apply for advanced retail operations, third-party apps, marketplace order synchronisation and third-party payment providers.
Shopify currently lists POS Pro at US$89 per month for each location.
EasyStore plans include 0% platform transaction fees. EasyStore Standard includes unlimited marketplace order synchronisation, while Growth connects ecommerce, POS, inventory, customer data, loyalty and fulfilment in one plan.
✓ 0% platform transaction fees
✓ Unlimited products and orders
✓ Built-in loyalty and membership
✓ No separate POS Pro fee for each supported location
Both EasyStore and Shopify can centralise online and retail customer records. EasyStore extends this by bringing more customer context directly into the retail experience.
At the EasyStore POS, your team can identify customers using their name, email, phone number or digital membership card. Staff can then access information such as purchase history, lifetime spending, membership status, points, vouchers and tier progress.
EasyStore can also show products still sitting in a customer's online cart, giving outlet staff more context for personalised recommendations.
✓ Unified online and in-store customer history
✓ Loyalty points, rewards and membership tiers
✓ Online in-cart visibility for retail staff
✓ Unified RFM and customer segmentation
✓ Promotions shared across online store and POS
A product sold at your outlet should no longer appear available online if it was the last unit.
Both EasyStore and Shopify support inventory locations, online and retail inventory, order routing and in-store pickup. EasyStore packages these workflows with local marketplace selling and unified retail operations.
✓ Sync online and in-store stock
✓ Transfer inventory between locations
✓ Offer buy online, pick up in-store
✓ Track stock adjustments with an audit trail
✓ Manage marketplace orders and inventory centrally
EasyStore POS runs on compatible mobile devices, tablets and desktop computers. It also supports common retail equipment such as receipt printers, barcode scanners, payment terminals and cash drawers.
✓ A permanent checkout counter
✓ A second or third outlet
✓ A mobile checkout station
✓ A pop-up store or bazaar
EasyStore vs Shopify comparison
Already using Shopify?
Moving platforms should not mean putting your business on hold.
EasyStore helps you prepare a smoother transition, from importing products and customer records to rebuilding your online storefront, connecting marketplaces and setting up your retail outlets and inventory locations.
Our team will work with you to review your Shopify setup, identify what can be transferred and prepare a practical launch plan for your business. 👉 Discuss your migration with us
Wish to try out EasyStore?
Connect your online store, POS, marketplaces, inventory, customer data, loyalty, marketing, and fulfilment in one system. RM 5,300+ business grant available.
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