Global Ambition, Human Connection: What You Can Learn from EasyStore × PayPal’s Workshop

Expanding beyond Malaysia is an exciting milestone — but it also comes with challenges.

In new markets, your biggest challenge isn’t competition — it’s credibility. When no one knows your brand, earning that first layer of trust becomes everything. Add that with the need to understand cultural nuances… it feels like you’re starting all over again.

That’s why PayPal and EasyStore came together to host “Masterclass in Winning International Customers” — to help Malaysian retailers bridge that trust gap and navigate the complexities of cross-border selling with confidence.

Supported by our community partners — Ninja Van Malaysia, E3Hubs, and AMBTY — we shared practical ways to localize experiences, simplify payments, and build credibility in new markets — without losing what makes your brand uniquely Malaysian.

Familiar Options, Quicker Checkout

Sure, localization sounds intimidating. But let’s set aside the product features and local flavors for a moment, and look at the foundation of every retail experience — how customers pay, and how they shop.

Your Filipino customer might prefer COD (cash on delivery) or e-wallets when they shop online. Your Indonesian customer might browse and buy directly on TikTok Shop.

Expanding into where and how they shop most gives them a sense of familiarity, wherever they are in the world.

💡 How to do it?

• Serve customers from one place. No matter where they are, your customers deserve the same pleasant experience. Connect channels they’re familiar with to your EasyStore dashboard and fulfill needs effectively.
• Make them feel at home. With EasyStore, customers can browse in their own language and currency. A familiar shopping experience reduces confusion and builds confidence among international buyers.
• Let them pay their way. Offer payment methods trusted by locals to boost confidence and minimize checkout friction. EasyStore supports integration with 40+ payment solutions, including global names like PayPal, so expanding abroad feels effortless.

According to PayPal, 54% of customers are more willing to purchase from unfamiliar brands when there’s a trusted payment option. Your choice of payment provider isn’t just a checkout tool — it’s a signal of credibility and trust to your customers.

Delivering Trust Across the Globe

Delivery can make or break a customer’s first impression — especially when they’re ordering from a foreign brand.

Buying from an international store naturally comes with more anxiety than buying locally. Customers might wonder: “Where’s my parcel?”, “Will it ever arrive?”, or worse, “What if it’s a scam?”

But earning their trust doesn’t mean you need to build your own warehouses or guarantee next-day delivery. All you need to do is offer assurance and transparency — so customers feel informed and confident every step of the way.

💡 How to do it?

• Communicate delivery timelines. Speed is important, but clarity builds stronger trust. With EasyStore’s Engagement feature, you can automatically update your customers at every delivery checkpoint and put their hearts at ease.
• Explore for logistics options. Logistic partners like Ninja Van Malaysia often have cost-effective and ideal solutions to help eCommerce businesses ship cross-border without heavy upfront investments.

Keep Your Customers Close

Fun fact — returning customers can contribute up to 40% of your total business revenue.

Once you’ve gained new customers abroad, the real work begins — keeping them. Nurture those relationships and create experiences that make them feel valued. As you do, word about your brand will spread naturally through genuine, positive experiences.

That’s why consistent, caring customer experiences matter more than ever.

💡 How to do it?

• Personalise the experience. No matter where they’re from, send thank-you messages, product care tips, or exclusive offers after their purchase. With EasyStore, you can automate these follow-ups so every customer feels remembered.
• Learn what they love about you. Every market values something different — what works locally might not work everywhere else. Use EasyStore insights to understand which products resonate most, and shape your marketing around what customers truly love.
• Craft dedicated campaigns. EasyStore’s Segment Tool, powered by the RFM model, helps you group customers by spending habits, purchase frequency, and location — so you can tailor campaigns that speak directly to them.

Ready to Meet Your International Customers?

This EasyStore × PayPal collaboration is designed to help ambitious online sellers discover how to build trust and a sense of security with new international buyers.

With the support of our partners — Ninja Van Malaysia, E3Hubs, and AMBTY — Malaysian retailers now have a complete ecosystem to sell and serve customers anywhere in the world.

While culture may differ, a good customer experience is universal. 

Make Customers Love Buying from You

EasyStore empower brands to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that customers love.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.