This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Rebult Keyboards: Building a Global Community, One Keycap at a Time

What began as a pandemic hobby for university students Tan Kai Hong (Hong) and Tee Kean Meng (Jimmy) quickly transformed into Rebult Keyboards—a leading destination for custom mechanical keyboards and parts that now serves enthusiasts around the world.

By leveraging EasyStore’s unified commerce platform, Rebult Keyboards has become a top Group-Buy hub for the keyboard community, with an impressive repeat customer rate of 1 in 2 buyers internationally.

From Shopee Startup to Global Brand

In its early days, Rebult Keyboards operated primarily on Shopee, using it as their main channel for sales and customer engagement. 

However, as orders started pouring in from international buyers, the team faced growing pains:

• Complicated crossborder logistics

• High transaction fees

• Inefficient shipping and customs processes

Recognizing the need to scale beyond a marketplace and streamline global operations, the team turned to EasyStore.

How EasyStore Empowered Rebult Keyboards to Scale Globally

Rebult Keyboards unlocked the following advantages with EasyStore:

Beginner-Friendly Store Builder

With no coding required, the team launched a personalized storefront to showcase group buys, keyboard kits, and accessories—all while delivering a premium shopping experience.

One Backend for All Sales Channels

EasyStore allowed Rebult Keyboards to unify their operations across Shopee, Lazada, Facebook, Instagram, Google Search App, and their own online store. 

They could now manage orders, products, and marketing in one place—maximizing visibility and efficiency.

Loyalty Program That Drives 2x Repeat Sales

Using EasyStore’s customizable membership system, Rebult Keyboards launched a loyalty program with points, discounts, and exclusive perks—fostering a strong community and driving frequent purchases.

Real-Time Inventory Sync

Stock levels across platforms are automatically updated, helping Rebult maintain high order accuracy and customer satisfaction.

Custom Shipping and Payment Setup

They configured multiple shipping zones, payment gateways, and tax settings tailored for different countries—making international shopping seamless for customers.

The Results?

Since moving to EasyStore, Rebult Keyboards has achieved:

• 4X revenue growth in just one year

• 2X increase in average basket size

• 128% growth in their international customer base

Their success has also opened doors for exciting collaborations:

• Artisan partnerships with Wuque Studio, Owlab, and Qwertykeys

• A premium keycap collaboration with Royal Selangor (Durian Artisan Pewter Keycaps)

• Crowdfunding campaigns such as WWF Penyu and Harimau, raising over $4,800 USD for conservation efforts

A Brand Built on Community

More than just a business, Rebult Keyboards has cultivated a passionate global community. Through their dedicated Discord channel, fans and customers connect, exchange ideas, and stay updated on the latest product drops and group buys.

Today, Rebult Keyboards is proud to be one of Malaysia’s largest custom mechanical keyboard vendors, serving enthusiasts across the globe with quality, trust, and a seamless ecommerce experience—all powered by EasyStore.

Ready to Type Your Own Success Story?

Looking to take your business beyond borders? 

Contact us today to explore how EasyStore can help power your global ecommerce journey.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.