This blog was updated on 25 April 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Set Up Instagram Shopping in Malaysia

The long-awaited feature is finally here—Instagram Shopping is now available in Malaysia!

If you haven’t heard, Instagram Shopping allows businesses to tag products in their posts and stories. 

Shoppers can view product details, explore more items from your shop, and even purchase—all without leaving the app. 

Your Shop tab on your profile acts as a mini-storefront, making it easier for customers to browse and buy directly on Instagram.

Why Instagram Shopping Matters for Your Business

More than 70% of shopping enthusiasts use Instagram to discover new products. 

If your business isn’t taking advantage of this platform yet, now’s the perfect time to start. 

Whether you’re a startup, scaling brand, or an established name—Instagram Shopping is open to you.

Good News for EasyStore Merchants

If you’re an EasyStore user, you’re in luck! As an official Facebook partner, EasyStore gives you direct access to Facebook and Instagram Shopping features through your Admin Panel—making the setup smoother and faster.

How to Set Up Instagram Shopping in Malaysia

Requirements to Get Started

• You’re based in a supported country. (Malaysia is included—check this list for confirmation.)
• You have a business profile on Instagram.
• Your Instagram is linked to a Facebook Page. This is necessary to manage your product catalog. Learn more here.

Once you meet these conditions, follow the steps below:

Step-by-Step Guide

Step 1: Add Products to Your Facebook Catalog

Use Facebook Business Manager to add your products. 

EasyStore users can connect their catalog easily via the Facebook Marketing integration. Refer to this guide.

Step 2: Set Up Instagram Shopping

Go to your Instagram app → Settings → Business → Set Up Instagram Shopping.

Step 3: Connect a Facebook Page

Select the Business Page linked to your Instagram account.

Step 4. Choose a Product Catalog

Pick the catalog you added earlier. This allows you to tag products in posts and stories. 

Step 5. Submit for Review

Instagram will review your account for Shopping access. Once approved—you’re ready to sell! 

Still Confused? Watch This Quick Tutorial

Check out this video tutorial to see how customers shop directly from Instagram profiles. It walks through the entire experience from the shopper's perspective.

Expand Your Sales Channels with Instagram

Adding Instagram Shopping to your business helps you create a seamless shopping experience, boost conversion rates, and increase product visibility on one of the world’s most powerful social platforms.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.