This blog was updated on 26 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Empowering Over 500 SMEs: EasyStore’s Commerce Tour 2023 Wrap-Up

FOR IMMEDIATE RELEASE

KUALA LUMPUR, December 14, 2023 — EasyStore, a pioneer in unified commerce, proudly wraps up its transformative Commerce Tour 2023—an ambitious nationwide campaign designed to equip Malaysia’s SMEs with powerful Unified Customer Experience (UCX) strategies to thrive in today’s digital economy.

Over the course of the year, the tour visited 7 key cities—Kuala Lumpur, Malacca, Kuching, Johor, Penang, Ipoh, and Terengganu—bringing together more than 500 retailers, business owners, and entrepreneurs. 

Featuring insights from 9 commerce experts and support from long-time partners, the tour provided invaluable strategies to help local businesses grow through data-driven and customer-focused approaches.

A heartfelt thank you to our incredible partners: Ninja Van Malaysia, Stripe, Meta, Sidec, Digital Penang, PASAK, and Iskandar Investment Berhad for collaborating with us on this impactful journey.

About Commerce Tour 2023

An extension of EasyStore’s commitment to supporting SMEs, the Commerce Tour 2023 was built to ignite sustainable business growth through in-person seminars and discussions with seasoned industry experts.

Following the success of the 2022 tour—which reached over 300 SMEs on the West Coast—this year’s initiative expanded nationwide, impacting over 500 businesses from all corners of Malaysia.

The tour featured two key campaigns:

• SheRunsBusiness (SRB): Aimed at empowering women in business by bringing together successful female entrepreneurs to share insights, strategies, and motivation.

• Supercharge Your Year-End Sales (YES): Designed to help business owners optimize operations and maximize profits during the high-stakes year-end sales season.

Strategic Partners That Made It Happen

Ninja Van Malaysia

Our collaboration with Ninja Van focuses on helping businesses meet diverse delivery preferences, enhancing customer satisfaction and loyalty in today’s evolving commerce environment.

Stripe

By integrating Stripe, EasyStore streamlines checkout experiences to drive higher conversion rates and faster store launches. 

Merchants using Stripe have reported an average revenue increase of 10.5%. The secure, seamless checkout experience helps build trust and expand your customer base.

Meta

With Meta’s digital advertising tools, EasyStore merchants can boost visibility and engagement, reaching the right audience across platforms like Facebook and Instagram.

Tour Highlights

24 May – Kuala Lumpur

Kickstarting the tour with the debut of #SheRunsBusiness, featuring content marketing expert Keret and EasyStore Star Merchant Saw & Sander, who inspired attendees with real-world success stories.

6 September – Malacca

In partnership with CIMB Bank through the CIMB MicroBiz Ready Program, EasyStore empowered local entrepreneurs to scale their businesses using unified commerce tools.

20 September – Kuala Lumpur

The second edition of #SheRunsBusiness spotlighted live marketing strategies with live commerce expert Nor Affira, helping businesses optimize content for real-time sales.

27 September – Kuala Lumpur

With Lazada Seller Ambassador Quan Ming and Hann Chuan from Dattel Asia, the YES campaign gave business owners customer-centric strategies to boost year-end performance.

9 October – Kuching

At the largest co-hosted tech event by WCIT and IDECS, EasyStore introduced unified commerce strategies to Sarawak-based SMEs, reinforcing digital growth in East Malaysia.

8 November – Ipoh

#SheRunsBusiness drew over 50 Perak entrepreneurs to PASAK, where experts like e-commerce educator Cikgu Anna Aziz and tutorial specialist Maddox Lim helped attendees kickstart their TikTok and Marketplace journeys.

22 November – Penang

In collaboration with Ninja Van, Stripe, and Digital Penang, EasyStore empowered northern region businesses with tools to digitalize and build deeper customer relationships with UCX.

6 December – Johor

Thanks to Iskandar Investment Berhad, EasyStore connected with Johor entrepreneurs ready to deliver superior customer experiences with EasyStore’s unified platform.

13 December – Terengganu

Closing the tour in the East Coast, EasyStore inspired local SMEs to level up their businesses with modern digital tools and UCX-driven strategies.

Impact and Reflections

EasyStore's Commerce Tour 2023 has made a lasting impression on over 500 retailers and entrepreneurs across Malaysia. 

By providing practical knowledge, showcasing digital tools, and fostering connections within the SME ecosystem, the tour supported business owners in preparing for a successful 2024.

"It's amazing to learn how I can upgrade my business using EasyStore solutions to ensure customers never get their orders missed out again."— Ms. Lee, founder of a local customized printing store 

Each event was a unique opportunity to dive deep into entrepreneurs' stories—from their aspirations to the challenges they face—and help them navigate the shifting landscape of commerce.

The genuine enthusiasm and eagerness to learn was contagious, fueling EasyStore’s ongoing mission to make commerce accessible, personalized, and unified.

As SMEs adopt customer-first strategies, integrated tools, and data-informed decisions, they’re better positioned to exceed rising consumer expectations and remain resilient in a competitive market.

Looking Ahead to 2024

The Commerce Tour has only just begun. With momentum from 2023, EasyStore is excited to expand its outreach in 2024—bringing even more insights, resources, and innovative strategies to empower the next wave of business growth.

Stay tuned for the upcoming EasyStore Commerce Tour 2024 and be part of a growing community that’s ready to lead Malaysia’s digital commerce evolution.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.