January 2025 Product Updates: Simplifying Every Step of the Customer Journey
By Cavan Koh · 6th January, 2025

This blog was updated on 28 May 2025, for more information connect with our team: https://www.easystore.co/contact
January 2025 Product Updates: Simplifying Every Step of the Customer Journey
At EasyStore, we believe that every step of the customer journey matters.
That’s why we’ve introduced new features to streamline processes, enhance personalization, and elevate the overall experience—online and offline.
Leave behind clunky workflows and manual tasks.
These updates are designed to give you more control, speed, and efficiency so you can focus on what truly matters: building meaningful customer relationships.
Ready to transform the way your business connects with customers?
Let’s explore what’s new.
January 2025 EasyStore Product Updates
Feature | Applicable Plans |
POS: Refund Flexibility via Customer's Preferred Method | Essential, Growth Plan |
POS: Shift Report Enhancement | Essential, Growth Plan |
POS: Receipt Printing via Epson | Essential, Growth Plan |
Products: Identify Inventory Location by Shelf | All Plans |
Product: Support for Embedding YouTube Shorts | All Plans |
Message – Inbox: New Chat Widget | Business, Essential, Growth Plan |
Customer: Login Method Management | All Plans |
Settings – Staff: Staff Invitation Process | Standard Plan and Above |
1. POS: Refunds via Customer's Preferred Method
When processing refunds, you can now choose the customer’s original payment method from a dropdown list of all activated payment options.
Manual refunds: Staff can process the refund via cash or bank transfer.
Auto refunds: The system automatically voids the original transaction through the same payment gateway used.
Customers receive an email confirmation upon refund completion, with reassurance that the refund will be processed within 14 days.
This provides a more transparent and trustworthy experience—crucial, especially since 92% of customers say an easy return process makes them more likely to buy again.
2. POS: Enhanced Shift Report
We’ve made it easier to resolve order-related inquiries with an enhanced shift report feature.
For customers: Staff can quickly access the relevant shift and assist without delay.
For staff: Easily cross-reference transaction details to resolve issues quickly.
For business owners: Jump in when needed and support customer-facing teams in real time.
These improvements ensure faster resolution times and a more reliable in-store experience.
3. POS: Receipt Printing with Epson
Businesses can now print receipts using Epson printers directly from the Admin Mobile App.
Supported connection types:
Bluetooth
WiFi
LAN
Whether operating in a busy retail space or a pop-up store, this update delivers more flexibility and precision at checkout, benefiting both staff and customers.
4. Products: Inventory Location by Shelf
The new Shelf field lets you assign and display inventory locations directly on Packing Slips and Pick Lists.
This small but powerful addition helps your team:
Pick and pack faster
Minimize errors
Reduce delays
Customers benefit from faster fulfillment and more accurate deliveries—especially during peak seasons.
5. Product: Support for YouTube Shorts
You can now embed YouTube Shorts on product pages to create a more engaging shopping experience.
Use these dynamic, bite-sized videos to showcase:
Styling ideas
Product features
Customer testimonials
This integration offers a fresh way to capture interest and drive conversions.
6. Message – Inbox: New Chat Widget
Enhance real-time support via a brand-new chat widget in your Online Store and Shopping App.
Key capabilities include:
Sending product links directly in chat
Sharing customer-specific order updates
Assigning vouchers instantly
This ensures a more responsive and informative customer support experience.
7. Customer: Login Method Management
You now have a centralized control panel to manage all customer login methods—from email and phone to LINE and Facebook.
This simplifies setup and provides a smoother login experience across your online store and app.
8. Settings – Staff: Invitation-Based Team Access
Rather than automatically adding team members, you can now send invitation-based access to staff.
New features:
Invite acceptance required
Ability to resend or delete invitations
This update gives you better control over store access and ensures only authorized team members are managing your customer experience.
Bonus: Create a Memorable Experience with Brand App
Brand App is your fully customizable, white-label shopping app—designed to feel 100% yours.
Here’s what makes it powerful:
Custom App Icon: Reinforces your brand with every tap
Custom App Name: Builds brand trust and recognition
Custom App Store Screenshots: Highlight what sets your store apart
Custom Feature Banner: Promote special campaigns or product drops
Full App Ownership: Control your data, user journey, and marketing
With Brand App, your store becomes part of your customer’s daily routine—fostering loyalty, repeat visits, and stronger brand relationships.
Click here to learn more about Brand App.
Make Customers Love Buying From You
EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.
Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.
线上线下融合,UCX 客户体验为王
选择 EasyStore,意味着选择一个能让您的业务实现无缝整合、高效运作的可信赖合作伙伴。让我们共同开启您的多渠道经营之旅,探索更广阔的商业可能性。
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