January 2025 Product Updates: Simplifying Every Step of the Customer Journey

By Cavan Koh · 5th January, 2025

January 2025 Product Updates: Simplifying Every Step of the Customer Journey | EasyStore

This blog was updated on 28 May 2025, for more information connect with our team: https://www.easystore.co/contact 

January 2025 Product Updates: Simplifying Every Step of the Customer Journey

At EasyStore, we believe that every step of the customer journey matters. 

That’s why we’ve introduced new features to streamline processes, enhance personalization, and elevate the overall experience—online and offline.

Leave behind clunky workflows and manual tasks. 

These updates are designed to give you more control, speed, and efficiency so you can focus on what truly matters: building meaningful customer relationships.

Ready to transform the way your business connects with customers? 

Let’s explore what’s new.

January 2025 EasyStore Product Updates

Feature
Applicable Plans
POS: Refund Flexibility via Customer's Preferred MethodEssential, Growth Plan
POS: Shift Report EnhancementEssential, Growth Plan
POS: Receipt Printing via EpsonEssential, Growth Plan
Products: Identify Inventory Location by ShelfAll Plans
Product: Support for Embedding YouTube ShortsAll Plans
Message – Inbox: New Chat WidgetBusiness, Essential, Growth Plan
Customer: Login Method ManagementAll Plans
Settings – Staff: Staff Invitation ProcessStandard Plan and Above

1. POS: Refunds via Customer's Preferred Method

When processing refunds, you can now choose the customer’s original payment method from a dropdown list of all activated payment options.

EasyStore POS: Refunds via Customer's Preferred Method

  • Manual refunds: Staff can process the refund via cash or bank transfer.

  • Auto refunds: The system automatically voids the original transaction through the same payment gateway used.

Customers receive an email confirmation upon refund completion, with reassurance that the refund will be processed within 14 days. 

This provides a more transparent and trustworthy experience—crucial, especially since 92% of customers say an easy return process makes them more likely to buy again.

2. POS: Enhanced Shift Report

We’ve made it easier to resolve order-related inquiries with an enhanced shift report feature.

EasyStore POS: Enhanced Shift Report

  • For customers: Staff can quickly access the relevant shift and assist without delay.

  • For staff: Easily cross-reference transaction details to resolve issues quickly.

  • For business owners: Jump in when needed and support customer-facing teams in real time.

These improvements ensure faster resolution times and a more reliable in-store experience.

3. POS: Receipt Printing with Epson

Businesses can now print receipts using Epson printers directly from the Admin Mobile App.

EasyStore POS: Receipt Printing with Epson

Supported connection types:

  • Bluetooth

  • WiFi

  • LAN

Whether operating in a busy retail space or a pop-up store, this update delivers more flexibility and precision at checkout, benefiting both staff and customers.

4. Products: Inventory Location by Shelf

The new Shelf field lets you assign and display inventory locations directly on Packing Slips and Pick Lists.

EasyStore Products: Inventory Location by Shelf

This small but powerful addition helps your team:

  • Pick and pack faster

  • Minimize errors

  • Reduce delays

EasyStore Products: Inventory Location by Shelf

Customers benefit from faster fulfillment and more accurate deliveries—especially during peak seasons.

5. Product: Support for YouTube Shorts

You can now embed YouTube Shorts on product pages to create a more engaging shopping experience.

Use these dynamic, bite-sized videos to showcase:

  • Styling ideas

  • Product features

  • Customer testimonials

EasyStore Product: Support for YouTube Shorts

This integration offers a fresh way to capture interest and drive conversions.

6. Message – Inbox: New Chat Widget

Enhance real-time support via a brand-new chat widget in your Online Store and Shopping App.

EasyStore Message – Inbox: New Chat Widget

Key capabilities include:

  • Sending product links directly in chat

  • Sharing customer-specific order updates

  • Assigning vouchers instantly

EasyStore Message – Inbox: New Chat Widget

This ensures a more responsive and informative customer support experience.

7. Customer: Login Method Management

You now have a centralized control panel to manage all customer login methods—from email and phone to LINE and Facebook.

EasyStore Customer: Login Method Management

This simplifies setup and provides a smoother login experience across your online store and app.

8. Settings – Staff: Invitation-Based Team Access

Rather than automatically adding team members, you can now send invitation-based access to staff.

New features:

  • Invite acceptance required

  • Ability to resend or delete invitations

EasyStore Settings – Staff: Invitation-Based Team Access

This update gives you better control over store access and ensures only authorized team members are managing your customer experience.

Bonus: Create a Memorable Experience with Brand App

Brand App is your fully customizable, white-label shopping app—designed to feel 100% yours.

Here’s what makes it powerful:

  • Custom App Icon: Reinforces your brand with every tap

  • Custom App Name: Builds brand trust and recognition

  • Custom App Store Screenshots: Highlight what sets your store apart

  • Custom Feature Banner: Promote special campaigns or product drops

  • Full App Ownership: Control your data, user journey, and marketing

With Brand App, your store becomes part of your customer’s daily routine—fostering loyalty, repeat visits, and stronger brand relationships.

Click here to learn more about Brand App.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

线上线下融合,UCX 客户体验为王

选择 EasyStore,意味着选择一个能让您的业务实现无缝整合、高效运作的可信赖合作伙伴。让我们共同开启您的多渠道经营之旅,探索更广阔的商业可能性。

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