This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EEC 2023 Recap: Malaysia's Leading eCommerce Conference Returns Stronger Than Ever

FOR IMMEDIATE RELEASE

SELANGOR, 4 October 2023 – After a four-year hiatus due to the pandemic, the Exabytes eCommerce Conference (EEC) made a powerful return.

EEC 2023—jointly organized by Exabytes Network Sdn. Bhd, EasyStore and EasyParcel—was held on 3 October 2023 at the prestigious Berjaya Times Square Hotel in Kuala Lumpur. 

Recognized as Malaysia’s leading eCommerce event, the conference brought together more than 193 business owners, entrepreneurs, and industry experts from sectors including Retail, Healthcare, F&B, and Technology.

Elevate, Innovate, Transform: EEC 2023 Key Theme

Under the theme “Ecommerce Momentum 360: Elevate, Innovate, Transform,” the event focused on unified eCommerce success—emphasizing integration across all sales and marketing channels to future-proof businesses in an increasingly digital landscape.

The conference opened with a keynote by Mr. Chan Kee Siak, founder of Exabytes and co-founder of EasyParcel and EasyStore. 

He highlighted emerging trends in C2C, B2C, and DTC models and stressed the importance of a strong omnichannel presence to enhance the overall customer experience.

Unified Commerce: Putting Customers First

Nadia Amir, Partnerships Manager at EasyStore, shared valuable insights on omnichannel strategies. 

She emphasized using unified tools to boost repeat purchases, increase average order values, and improve customer lifetime value—ultimately fostering brand loyalty through seamless shopping experiences.

Maximizing TikTok Live for Brand Visibility

As TikTok Live continues to gain traction as a marketing tool, TikTok Expert Nor Affira provided practical guidance on how brands can effectively use the platform. 

Her talk covered essential tips, from getting started to best practices, ensuring brands make the most of TikTok Live to connect with their audiences.

Winning on Marketplaces: Shopee and Lazada Strategies

With year-end mega campaigns on the horizon, Ecommerce Marketing Expert Cikgu Anna Aziz shared her formula for success on Shopee—drawing from her personal experience of achieving six-figure sales during the 11.11 campaign. 

She offered actionable advice on campaign planning, listing optimization, and strategic ad bidding.

Following that, Lazada Seller Ambassador Quan Ming detailed his journey from seller to ambassador and provided key insights on utilizing the Lazada platform to boost brand visibility and drive conversions.

With expert-led sessions and future-focused insights, it empowered businesses to thrive in the digital age.

To stay updated on upcoming EEC events, follow EEC Malaysia.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.