This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Darasara Grew 300% by Selling on Multiple Channels with EasyStore 

Darasara officially launched in 2018, bringing its popular modest fashion pieces from Instagram to its own website for the first time.

During the pandemic, the brand experienced a significant surge in online transactions. 

This shift highlighted the growing importance of ecommerce. With a vision to offer easy-fit, easy-going, and easy-wear clothing for modern women, Darasara took off.

Achievements with EasyStore

With EasyStore, Darasara successfully:

• Integrated its physical retail store with Shopee

• Scaled its operations across Southeast Asia

• Improved inventory management, resulting in lower stock levels and reduced need for retail space

The Challenge

Darasara is known for its signature designs — dropped shoulder, nursing-friendly, loose-fitting dresses with a flattering belt that suits all body types.

As its online presence expanded, the brand realized its customers wanted an offline experience that matched the convenience of shopping online. 

To meet that demand, Darasara opened a retail store in Shah Alam, Malaysia.

However, growing across both online and offline channels required more than just physical expansion. The brand needed a unified system capable of managing traffic, inventory, and orders across all channels.

Over 90% of Darasara’s customers engaged with the brand on Instagram, mostly through mobile devices. But payment issues and a fragmented order system created friction in the shopping experience.

“We used to manage our business manually, switching between different platforms. It was really disorganized.”

The Solution

According to co-founder Raushan Yuzer, "I guess you had to scrape my jaw up from the floor when you saw how quick and successful it was," describing their website launch with EasyStore.

Their new website became the brand’s growth engine, thanks to built-in marketing tools that created urgency and trust — including a Progress Bar, Sales Pop, and Announcement Bar — all designed to leverage FOMO (fear of missing out).

“These tools are the fastest way to drive traffic to our online store. They make a big impact instantly.”

Equally important was EasyStore’s ability to gather and organize customer data.

This insight helped Darasara better understand buying behavior and plan inventory accordingly.

“When you’re caught up in daily operations, it's easy to overlook data — even though it's the most important part of your business. EasyStore takes care of this for us. It even shows which customers came from which platforms.”

The Results

• Over 300% increase in sales across multiple sales channels

• Expanded presence across three Southeast Asian countries

• Successfully launched a physical retail store in Shah Alam

The improvements in conversion rates and visibility into Shopee sales gave Darasara a clear picture of what customers were buying and when.

“We now have a clear metric of how many people are buying from us. It helps us track our performance.”

Darasara also achieved a 40%+ repeat purchase rate, thanks to EasyStore’s automated customer database. 

With segmentation tools, they can easily retarget new and returning customers with personalized promotions.

“We send updates about product launches and promotions to specific groups of customers. It’s an effective way to keep them engaged.”

Let’s support local businesses! 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.