This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Bayu Somerset Boosted Revenue by 150% After Switching to EasyStore

When the COVID-19 pandemic hit in 2019, people were forced to stay home and turn to online shopping. 

Recognizing the shift in consumer behavior, Bayu Somerset founder Siti Nurdiana Kamalul Arifin seized the opportunity to build her brand through eCommerce.

How EasyStore Transformed Bayu Somerset’s Business

1. Stable Website, Better Conversion

Before switching to EasyStore, Bayu Somerset faced recurring website crashes during product launches, especially when traffic surged.

These crashes not only frustrated customers but also led to wasted marketing efforts and lost sales opportunities. On top of that, unpredictable server maintenance costs made it hard to manage budgets.

After migrating to EasyStore, these issues were eliminated. The team no longer worries about downtime, even during high-traffic campaigns. 

As a result, their conversion rate increased by 50%, directly contributing to a significant growth in revenue.

2. Simplified Daily Operations

Managing multiple sales channels used to be a major challenge for Bayu Somerset, particularly when it came to inventory and order management.

“Previously, we spent so much time and manpower doing stock count and inventory from one platform to another,”— Mohamad Emir, Managing Director

Reporting was another pain point. The team had to manually extract data from various platforms and compile it into Excel for analysis—an inefficient and error-prone process.

EasyStore changed that. With centralized inventory, orders, and product management across all channels, Bayu Somerset reduced manpower needs and boosted operational efficiency by 50%. 

EasyStore’s built-in analytics dashboard also made it easier to analyze sales performance, customer segments, and purchasing behavior—all in one place.

A Strong Foundation for Future Growth

Thanks to EasyStore, Bayu Somerset now operates on a more reliable and scalable platform.

Facebook and TikTok ads became a key part of Bayu Somerset’s growth strategy. 

However, setting up tracking pixels was a challenge, especially without IT expertise. The team had to rely on YouTube tutorials and trial-and-error just to get started.

EasyStore’s pixel integration made it easy for them to set up Facebook and TikTok pixels in just a few clicks. 

If issues arise, the EasyStore support team is always ready to assist. This reliable setup enabled Bayu Somerset to run successful conversion ad campaigns that directly drove purchases on their website.

A Strong Foundation for Future Growth

Thanks to EasyStore, Bayu Somerset now operates on a more reliable and scalable platform.

With better multi-channel selling, inventory control, and marketing capabilities, the brand increased its revenue by 150%—all within a year.

Bayu Somerset continues to scale with confidence, supported by EasyStore’s tools that simplify operations, reduce overheads, and drive sales.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.