This blog was updated on 06 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore’s 2021 Recap: A Year of Growth, Innovation, and Community Support

Like 2020, the year 2021 brought unexpected challenges, but EasyStore continued to grow and evolve—introducing new features, expanding sales channels, and equipping businesses with the tools to sell smarter and reach more customers across the globe.

As we step into a new year, let’s take a moment to reflect on what made 2021 a truly remarkable year for us and our community. 

Here’s EasyStore’s official 2021 Year in Review:

Key Highlights:

1. Supported Local Businesses in Going Digital

2. Expanded Sales Channel Offerings

3. Released Major Features and Enhancements

4. Integrated New Payment Gateways

5. Partnered with New Logistics Providers

6. Supported Communities via FoodBank.Digital

7. Helped Local Businesses Export to Taiwan

Supporting Local Businesses During MCO

Starting June 21, 2021, EasyStore began offering free access to single sales channels (Online Store, Facebook Live, Instagram, WhatsApp, LINE, WeChat, Telegram) to help local businesses transition online during the pandemic. 

More Sales Channels, More Reach

In 2021, we launched multiple new sales channels including:

• WeChat Order Form

• Telegram Order Form

• Google Shopping

These additions help businesses increase brand exposure, attract leads, and reach new customers.

Key Feature Releases and Enhancements

Multiple Sales Channels

Online Store

Enhanced Checkout Page for a smoother shopping experience

Insert Code Tool for safely adding custom header/footer code

Custom Attributes to collect deeper customer insights

Product Property tool for customizable products (e.g., engraving)

Infinite Scrolling on collection pages

Product Recommender App to suggest items and increase sales

Easy Pop Up for clickable CTAs and announcements

Custom Product Labels to draw attention

Automated Review Reminders with product star ratings 

Facebook

Advanced Facebook Catalog Sync with category mapping and variant-level data

Facebook Live

Auto-generated product codes with support for variants and case-insensitive codes

Messenger

Order confirmation and updates via Messenger

Instagram Bio Shop

• Add up to 10 links to your bio

• Enable multi-product cart functionality

EasyStore Mobile App

• Major updates for mobile selling, including POS system, product edits, reporting, customer management, and WhatsApp Order Form integration.

• Read full updates: First Update | Second Update

Referral Marketing

• Improved tracking, payout management, and customizable commission settings

• Empower your staff to promote using referral codes

Marketplace Integrations

• Shopee & Lazada: Bulk product sync and auto-refund sync

• Shopee/Lazada coins and vouchers now recorded as valid payment methods

Business Solutions

Inventory Forecasting for smarter stock management

AutoCount Integration for order and product sync

iStore iSend warehousing solutions

OneWaySMS: Fulfillment notifications via SMS

OneWayLoyalty: Loyalty programs to retain customers

New Payment Integrations

To support your business growth, we integrated 14 new payment gateways, including:

• Pace, Hoolah, Atome

• dragonpay, ozopay, FavePay

• betterpay, BOLD.pay, IOUpay

• RinggitPay, Omise, RiiPay

• mobiedge, GKASH

New Logistics Integrations

We've added six new logistics partners for faster, more reliable fulfillment:

• Lalamove (Indonesia, Hong Kong, Singapore)

• Skynet

• Janio Logistics

• ABX Express

Giving Back: FoodBank.Digital

On July 3, 2021, we joined forces with Exabytes, EasyParcel, and Pgeon to launch FoodBank.Digital, providing daily essentials to over 51,000 underprivileged families.

Breaking Borders: Exporting to Taiwan

Through Malaysia Select, a collaboration with MDEC and Taiwanese ecommerce partners, we helped over 800 local merchants expand into Taiwan—driving over 1 million free website visits.

Wrapping Up 2021

Thank you to every EasyStore merchant and partner for being part of our journey. Your trust and support drive us to keep innovating and building better ecommerce tools.

We’ve got more exciting updates coming in 2022—stay tuned!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.