EasyStore’s 2021 Recap: A Year of Growth, Innovation, and Community Support
By Mei Xin · 15th January, 2022

This blog was updated on 06 May 2025, for more information connect with our team: https://www.easystore.co/contact
EasyStore’s 2021 Recap: A Year of Growth, Innovation, and Community Support
Like 2020, the year 2021 brought unexpected challenges, but EasyStore continued to grow and evolve—introducing new features, expanding sales channels, and equipping businesses with the tools to sell smarter and reach more customers across the globe.
As we step into a new year, let’s take a moment to reflect on what made 2021 a truly remarkable year for us and our community.
Here’s EasyStore’s official 2021 Year in Review:
Key Highlights:
Supported Local Businesses in Going Digital
Expanded Sales Channel Offerings
Released Major Features and Enhancements
Integrated New Payment Gateways
Partnered with New Logistics Providers
Supported Communities via FoodBank.Digital
Helped Local Businesses Export to Taiwan
Supporting Local Businesses During MCO
Starting June 21, 2021, EasyStore began offering free access to single sales channels (Online Store, Facebook Live, Instagram, WhatsApp, LINE, WeChat, Telegram) to help local businesses transition online during the pandemic.
More Sales Channels, More Reach
In 2021, we launched multiple new sales channels including:
These additions help businesses increase brand exposure, attract leads, and reach new customers.
Key Feature Releases and Enhancements
Multiple Sales Channels
Online Store
Enhanced Checkout Page for a smoother shopping experience
Insert Code Tool for safely adding custom header/footer code
Custom Attributes to collect deeper customer insights
Product Property tool for customizable products (e.g., engraving)
Infinite Scrolling on collection pages
Product Recommender App to suggest items and increase sales
Easy Pop Up for clickable CTAs and announcements
Custom Product Labels to draw attention
Automated Review Reminders with product star ratings
Advanced Facebook Catalog Sync with category mapping and variant-level data
Facebook Live
Auto-generated product codes with support for variants and case-insensitive codes
Messenger
Order confirmation and updates via Messenger
Instagram Bio Shop
Add up to 10 links to your bio
Enable multi-product cart functionality
EasyStore Mobile App
Major updates for mobile selling, including POS system, product edits, reporting, customer management, and WhatsApp Order Form integration.
Read full updates: First Update | Second Update
Referral Marketing
Improved tracking, payout management, and customizable commission settings
Empower your staff to promote using referral codes
Marketplace Integrations
Shopee/Lazada coins and vouchers now recorded as valid payment methods
Business Solutions
Inventory Forecasting for smarter stock management
AutoCount Integration for order and product sync
iStore iSend warehousing solutions
OneWaySMS: Fulfillment notifications via SMS
OneWayLoyalty: Loyalty programs to retain customers
New Payment Integrations
To support your business growth, we integrated 14 new payment gateways, including:
Pace, Hoolah, Atome
dragonpay, ozopay, FavePay
betterpay, BOLD.pay, IOUpay
RinggitPay, Omise, RiiPay
mobiedge, GKASH
New Logistics Integrations
We've added six new logistics partners for faster, more reliable fulfillment:
Lalamove (Indonesia, Hong Kong, Singapore)
Skynet
Janio Logistics
ABX Express
Giving Back: FoodBank.Digital
On July 3, 2021, we joined forces with Exabytes, EasyParcel, and Pgeon to launch FoodBank.Digital, providing daily essentials to over 51,000 underprivileged families.
Breaking Borders: Exporting to Taiwan
Through Malaysia Select, a collaboration with MDEC and Taiwanese ecommerce partners, we helped over 800 local merchants expand into Taiwan—driving over 1 million free website visits.
Wrapping Up 2021
Thank you to every EasyStore merchant and partner for being part of our journey. Your trust and support drive us to keep innovating and building better ecommerce tools.
We’ve got more exciting updates coming in 2022—stay tuned!
Make Customers Love Buying From You
EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.
Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.
Embrace UCX and redefine your business success today
Discover how UCX can elevate your customer engagement with a truly unified journey for your customers, streamline operations, and drive growth across all channels.
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