This blog was updated on 13 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Helping Traditional Malaysian Businesses Embrace Digitalisation

Micro, small, and medium-sized enterprises (MSMEs) are the backbone of Malaysia’s economy. According to SME Corporation Malaysia, MSMEs made up more than 97% of all businesses last year and contributed over 37% of the country’s GDP in 2021.

Despite this impact, many MSMEs still lag behind in digital adoption. In fact, SME Corporation Malaysia found that 77% of MSMEs were still at the basic stage of digitalisation.

If there’s one clear lesson from the COVID-19 pandemic, it’s this: digital adoption is no longer optional—it’s essential for survival and growth.

About the 100 Go Digital Initiative

The 100 Go Digital initiative by Malaysia Digital Economy Corporation (MDEC) was created to help traditional businesses in key sectors digitalise, remain competitive, and achieve sustainable growth.

Through this program, businesses can access a series of workshops and coaching sessions designed to guide MSMEs in adopting digital technologies and strategies. 

The initiative empowers them to improve operations, boost revenue, and diversify income streams through digital platforms.

Learn more about the 100 Go Digital program here

Expanding Business Through Multichannel Selling

In a recent 100 Go Digital workshop co-organised by the Malaysian Gifts & Premium Association, participants learned from EasyStore how selling through multiple sales channels can grow business opportunities.

Today’s consumers have more choices than ever in how and where they shop—whether in physical stores, mobile apps, websites, resellers, or even social media. Businesses that rely solely on walk-in customers are missing out on an entire segment of potential buyers.

Understanding the Role of Different Sales Channels

Each sales channel offers unique advantages:

• Retail stores provide a tactile and personal shopping experience but are limited by geography.

• Marketplaces like Shopee and Lazada bring high-intent traffic. Not listing your products here means missing out on customers actively ready to buy.

• Social media is where product discovery happens. Many consumers first learn about new products through their social feeds and influencers.

• Google Search is where people go for information. A website helps your business appear in search results, increasing visibility and trust.

The Challenge of Managing Multiple Channels

Managing several platforms may sound overwhelming, especially for small businesses with limited resources. Manually uploading product listings, tracking orders, and managing inventory across channels can quickly become time-consuming and chaotic.

That’s where technology plays a crucial role—by automating and centralising operations, small businesses can scale without needing a large team.

How EasyStore Simplifies Multichannel Selling

EasyStore provides an all-in-one solution that allows businesses to sell and manage multiple sales channels from one platform.

Product Listings in Just a Few Clicks

With EasyStore, you only need to upload your product information once. From there, you can publish it across multiple channels—saving time and reducing errors.

Centralised Order Management

Orders from all connected platforms appear in one dashboard, so you don’t have to jump between apps or tabs to process them.

Automatic Inventory Sync

Inventory is automatically updated across all sales channels. 

When a product sells on one platform, the stock count is adjusted across the rest. This prevents overselling and manual updates.

Learn how EasyStore can support your multichannel selling strategy

Ready to Learn More?

The 100 Go Digital program is ongoing, with regular workshops to help businesses scale through digitalisation.

Visit the official page to find upcoming sessions

You can also browse other business workshops focused on expanding through multichannel selling and digital growth.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.