Crafting a Shopping Experience Customers Love

We know that a great shopping experience encourages customers to return, that’s why this month’s updates focus on making their journey smoother, faster, and more convenient.

With these updates, customers can discover products more easily through bundles, track their parcels with greater clarity, and receive personalized follow-ups on Instagram. 

We've also made improvements to service speed and reward systems to enhance the overall shopping experience.

EasyStore April 2025 Product Updates

1. [App]: Let Customers Buy as a Bundle

We’re excited to introduce "Product Bundles", a new feature that allows customers to purchase a curated set of related products at one price.

With Product Bundles, customers get to purchase a set of two or more related items sold as a single package.

Product Bundles make it easy for customers to discover and purchase the items they need, while businesses can customize sets of two or more complementary products to meet customer preferences or offer tailored solutions.

This feature enhances customer's shopping experience by providing ready-to-purchase bundles that save time and streamline the customer journey.

2. [Loyalty Program]: Boosting a Better Reward Journey

We’ve enhanced the loyalty program to empower businesses with better control, making it easier for customers to engage with rewards and enjoy a more rewarding shopping experience with the brands they love.

Cooling Period Option 

We’re excited to introduce the new "Cooling Period Option", giving businesses greater control over how and when points are redeemed by customer. 

With this feature, businesses get to set a waiting period after a customer makes a purchase. 

Customers will earn points right away when they place and pay for an order, but they won’t be able to redeem those points until the cooling period ends. 

Businesses can choose from a 7, 14, or 30 days waiting period, allowing them to better manage reward redemptions while keeping customers engaged and excited to return. 

Renaming of Default Tier

We have made the membership structure even clearer by renaming the default tier to "Basic Member," giving customers a more straightforward and engaging experience from the start!

This change helps avoid confusion, as "Non-member" may have led to misunderstandings despite still being able to earn and redeem points. 

The new "Basic Member" label accurately reflects that all members, including those in the basic tier, have full access to loyalty rewards.

3. [Live Selling]: Follow Up with Payment Via Instagram 

With the latest update, customers get an even better shopping experience on Instagram, as businesses now have more flexibility to engage with customers even after an Instagram Live session.

Thanks to the "Human Agent tag", businesses can now reach out to customers via Instagram Direct Messages or even provide payment links to their customers up to 7 days after the last interaction.

This extended window allows businesses to follow up, answer questions, share additional product details, or provide payment links to ensure customers have all the information they need to complete their purchase.

By enabling businesses to offer personalized support and assistance even after the Instagram live session, this update enhances customer journey and creates a more seamless shopping experience.

4. [StoreFront]: Stay Updated on Parcel's Journey 

Customers can now stay updated on their order status with greater transparency, offering peace of mind and a smoother shopping experience.

With the new Parcel Delivery Status update, orders will remain under "To Ship" section until picked up by the courier, eliminating false expectations. 

Customers will only see their orders fall under "To Receive" section once they’re on their way, providing a clearer picture of their order status.

Additionally, the Order Fulfillment History feature gives a detailed timeline of fulfillment updates. Whether the order is manually fulfilled without a delivery company or includes tracking details, customers have full visibility.

If a tracking number and courier service are available, a tracking link will also be attached, making it easier to track the shipment’s journey.

Unifying Operation for Businesses

5. [Marketplace]: Enhancement for Easier Product Management

Several improvements have been made to enhance the experience of managing products across Shopee, TikTok, and Lazada. 

These updates simplify the process, helping businesses save time and manage their marketplace listings more efficiently.

Easier Product Import and Syncing 

Products from marketplaces like TikTok, Shopee, Lazada that haven’t been linked to EasyStore can now be imported all at once instead of selecting items one by one. 

Improved Search Function for Easy Management

Businesses can now search for products on the import page, allowing to find specific items quickly. 

This makes it easier to manage and verify listings before or after they are imported.

With these enhancements, businesses can enjoy a smoother product syncing experience and keep their storefronts consistent and well-managed across platforms.

6. [App]: Pavillion Kuala Lumpur Integration

We have introduced a seamless retail management solution for businesses operating in Pavilion Kuala Lumpur through EasyStore’s latest integration.

This new feature ensures that retail transactions are automatically synchronized with the mall’s system, streamlining operations and reducing manual work.

What you will be benefited from: 

• Automatic Sales SynchronizationRetail store transactions will now sync effortlessly with the Pavilion Kuala Lumpur system, eliminating the need for manual input.

• Daily Sales Data UploadSales data is automatically uploaded to the mall system every day at 11:40 PM, keeping records accurate and up to date.

• Automated Transaction ReportsDaily transaction reports are seamlessly synchronized, providing businesses with accurate insights for better decision-making.

7. [Admin]: Auto Keyword Search for Quicker Result

Customers can now enjoy quicker responses, timely updates on product listings, and more efficient order management from their favorite brands.

With the new auto search and keyword reset function across all searchable fields, businesses can easily locate essential information, such as product listings, customer details, or order statuses.

The auto search feature saves valuable time by allowing businesses to instantly access results just by typing keywords, improving operational efficiency.

This improved access to information enables businesses to provide more accurate product details, respond to inquiries faster, and offer a more personalized shopping experience. 

Game-Changing Customer Experience with Brand App

Brand App is a white-label shopping app customized with your branding, offering the same powerful features as a shopping app, but with a unique brand experience.  

Here’s how you can become a part of your customers’ daily lives by offering a personalized, seamless, and convenient mobile shopping experience at their fingertips.

• Custom App Icon: Make your brand instantly recognizable on your customers' home screens by using your brand logo as the custom app icon. This strengthens brand recall and increases the chances of customers tapping into your app regularly. 

• Custom App Name: Using your brand’s name instead of a generic one makes your app feel more exclusive and directly connected to your business. This builds trust and familiarity, making customers more likely to engage with your brand.

• Custom App Store Screenshot: Showcasing your app with personalized screenshots allows customers to immediately understand the benefits of downloading your Brand App. A well-crafted preview highlights your unique offerings, creating anticipation and a smoother shopping experience.

• Custom Feature Banner: A dedicated feature banner lets you highlight promotions, new arrivals, or exclusive offers right inside the app. This grabs attention instantly, keeping customers engaged and informed about what’s new.

• Full App Ownership: Owning the app fully means complete control over the user experience, branding, and customer interactions. This allows for tailored updates, seamless customer communication, and the ability to collect first-party data for personalized marketing strategies.

All these elements work together to create a seamless, branded, and immersive mobile shopping experience, making customers feel more connected to your brand and more likely to return! 

Be a part of your customers’ daily lives with personalized, seamless and convenient mobile shopping at their fingertips. Click here to find out more. 

Make Customers Love Buying from You

EasyStore empower brands to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that customers love.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

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