This blog was updated on 21 April 2025, for more information connect with our team: https://www.easystore.co/contact 

From Breastmilk to Beautiful Keepsakes: The Story of Woodiepie

Every breastfeeding journey is different, with its own challenges and emotions. For Heidi, her experience was marked by sadness and depression due to an oversupply of breast milk. 

 Her sister, Cassandra, couldn’t bear to see the once lively and bright Heidi struggle — and together, they decided to make a change. That decision not only brought healing but also transformed their lives.

Today, Heidi — a proud mother of two — shares the ups and downs of her breastfeeding journey and how it led to the creation of Woodiepie.

A Turning Point — An Unusual Request

Recently honored with the BabyTalk PapaMama Readers’ Choice Award 2019, Woodiepie’s journey didn’t start with breastmilk jewelry. 

Initially, the sisters crafted handmade soaps with wooden flakes. But their business took a new direction after a unique request from a husband — he wanted a soap made from his wife’s breast milk.

That heartfelt order sparked an idea: could they create something longer-lasting than soap? 

After extensive online research, countless tests, and help from Heidi’s husband, who works in construction, the sisters began experimenting with materials to preserve breast milk in the form of jewelry.

Overcoming Obstacles

It took over a year of trial and error to formulate their unique breastmilk jewelry. In 2016, they officially launched it to the public. Yet, the journey was far from easy — especially in a market unfamiliar with the concept.

Heidi shared that, to her surprise, more and more husbands began purchasing the jewelry as heartfelt gifts for their wives, recognizing the effort and sacrifices of breastfeeding mothers. This growing support motivated the sisters to push forward, despite the challenges.

Without guidance in this niche industry, they relied on marketing creativity. They built brand authenticity through educational YouTube videos comparing DIY breastmilk stones to their professional-grade creations, embracing a learn-as-you-go approach to build credibility.

Challenges of Growth

Every piece of breastmilk jewelry is custom-made — no two can be mixed, making order management crucial. Initially, orders came through Facebook inbox messages, which led to frequent manual errors.

At one point, they attempted to upload over 500 jewelry designs to their Facebook page, only to be met with system overload and failed uploads.

To streamline their growing business, the sisters transitioned to EasyStore. Despite having no IT background, they found it surprisingly simple to build a professional-looking storefront. 

With help from EasyStore’s Help Center, they optimized the shopping experience for their visitors.

Now, customers can browse, order, and pay smoothly, especially important since their primary customers — mothers with young children — often shop online late at night.

The website also offers unlimited product image uploads, giving customers a clear, organized view of Woodiepie’s designs.

Life as a Mumpreneur

Balancing motherhood and entrepreneurship isn’t easy for Heidi. Raising two daughters while running a business requires patience, time management, and the unwavering belief that it’s possible to nurture both.

For Heidi, this business isn’t just a source of income — it’s a meaningful, passionate pursuit that makes her feel alive. “Do what makes you proud and make it a success,” is the philosophy she upholds.

Priceless Lessons from Experience

Heidi’s advice to aspiring entrepreneurs is simple yet powerful: keep learning, even from failure. She continuously educates herself through online courses, motivational books, and social media insights.

Feedback from customers and those around her plays a huge role in improving products and building confidence. Bridging the gap between expectations and reality has been key to making Woodiepie a trusted brand.

Her final message?Never underestimate yourself — especially as a woman. Believe in your worth and your ability to make an impact.

Explore Woodiepie’s meaningful creations:Official websiteFacebookInstagram 

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