This blog was updated on 08 April 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Recover Lost Sales with Abandoned Cart Strategies 

I’m a big fan of convenience — I do 80% of my shopping online and try to avoid queues whenever I can. When I shop online, I take my time comparing prices and reading reviews before making a decision. But often, I get distracted by work, customer inquiries, or social media notifications. Sometimes, I even have to pause everything to run errands.

Sound familiar? It’s not just me — many online shoppers abandon their carts mid-purchase for all kinds of reasons. In fact, 74.6% of online retail orders are abandoned. That’s a significant number of potential sales left on the table.

The good news is: you can recover many of those lost sales. In this post, I’ll walk you through proven strategies you can apply to your online store to win shoppers back.

1. Understand the Drop-Offs and Optimize

Before you can fix a problem, you need to understand where it’s happening. Use tools like Google Analytics or Hotjar to track customer behavior and identify where drop-offs occur in your checkout funnel.

For example, if many users abandon their cart at the shipping page, that could indicate your shipping cost is a deal-breaker. According to Kissmetrics, the #1 reason for cart abandonment is unexpected shipping fees. Consider offering free shipping thresholds or being more transparent about costs earlier in the process.

2. Use Facebook Retargeting

There’s more to Facebook than just posting on your business page. Facebook Ads + Meta Pixel can help you re-engage shoppers who left your store without completing their purchase.

With Pixel installed, every visitor to your store is tagged — allowing you to build custom audiences for retargeting ads. These ads can remind users of the products they viewed or added to cart, nudging them to return.

Read this post for a full guide: 4 Facebook Strategies to Boost Sales for Your Ecommerce Store

3. Capture Customer Info with a Shopping Cart System

Retargeting works well — but it has limitations. With crowded Facebook newsfeeds, some users might scroll right past your ads. That’s why having a shopping cart system is important.

A smart cart system not only smooths the checkout experience but also captures valuable customer data (like name, email, phone number) even before the checkout is completed. This gives you a direct line to reach out when they abandon the process.

4. Personally Follow Up on Abandoned Checkouts

Once you have a shopper’s contact information, don’t wait. Reach out directly via email or SMS to remind them they left items in their cart. If your business thrives on personal touch, go a step further — give them a call and offer a discount to encourage completion.

A simple message like “Hey, we noticed you left some items in your cart — complete your purchase now and get 10% off!” can make a big difference.

Conclusion

Just because a shopper didn’t complete checkout doesn’t mean they weren’t interested. If they made it as far as the cart, they were halfway there. Most of the time, life just got in the way.

With the right strategies — from retargeting to personalized follow-ups — you can recover lost sales and boost your store’s conversion rate.

Remember: it’s not about pressuring people to buy. It’s about reminding them why they wanted your product in the first place.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.