This blog was updated on 08 April 2025, for more information connect with our team: https://www.easystore.co/contact 

4 Facebook Strategies to Boost Sales for Your Ecommerce Store

Every ecommerce entrepreneur knows that Facebook is a powerful platform to build brand visibility and connect with the right audience. However, many businesses only scratch the surface by creating a Facebook Page and sharing product updates. 

If you want to drive real results, you’ll need to leverage more advanced tactics. Here are 4 Facebook strategies you can start implementing today to increase sales on your ecommerce store.

 New to Facebook Ads? Start with this A Beginner's Guide to Facebook Advertising (Part 1). 

1. Target Lookalike Audiences

Boosting posts is common, but if you want higher-quality traffic, use Lookalike Audiences in Facebook Ads. This feature allows Facebook to find people similar to your existing customers — those who are more likely to convert.

To get started, import your customer email list and create a Custom Audience in your Facebook Ads Manager. Then, use that custom audience to build a Lookalike Audience. Facebook will handle the rest by showing your ads to people with similar traits. It saves time and improves targeting accuracy.

2. Recover Abandoned Carts with Retargeting

Up to 72% of online shoppers abandon their carts. Without retargeting, only 8% return — but with retargeting, you can bring them back and complete the sale.

First, install Meta Pixel, previously known as Facebook Pixel on your store to track visitor activity.

Next, create a Website Custom Audience:

• Go to Audiences > Create Audience > Custom Audience > Website Traffic

• Choose “People who visit specific web pages but not others”

• Include URLs like cart and exclude URLs such as thank-you or payment-success

This ensures your ads only show to people who abandoned their cart, not those who already purchased. Bonus: Use Dynamic Product Ads to show customers the exact items they left behind — especially useful if you have a large product catalog.

3. Upsell and Cross-Sell with Retargeting

Beyond abandoned cart recovery, you can use retargeting to increase average order value.

Let’s say a customer views your Tops collection. Create a custom audience of visitors who browsed that collection, and then run ads promoting matching accessories — encouraging them to complete the look.

Set up your campaign using the same custom audience flow. Pair this with Dynamic Product Ads to automatically show related items based on what each customer viewed.

Related: 3 Effective Facebook Ads Targeting Strategies for Your Online Store

4. Use Facebook Response Assistant to Improve Credibility

Quick replies build trust. Facebook displays your Page’s responsiveness score, and slow response times may turn potential customers away.

Use Facebook’s Response Assistant to:

• Send instant replies when someone messages your page

• Show a greeting message when someone opens the chat

• Set away messages when you’re not available

Enable this feature under Page Settings > Messaging. It keeps your brand responsive, even when you're busy.

Conclusion

Facebook offers more than just a platform to post product updates. With the right strategies — from targeting Lookalike Audiences to automating your engagement — you can drive more traffic, recover lost sales, and increase your ecommerce revenue.

Use these five strategies today to take your Facebook marketing to the next level.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.