This blog was updated on 09 April 2025, for more information connect with our team: https://www.easystore.co/contact 

5 Cost-Effective Marketing Strategies After Launching Your Ecommerce Business

Starting an ecommerce business isn’t just about launching your website—that’s the easy part. 

The real challenge lies in getting people to notice it, visit it, and make a purchase. But not every business has the budget for a big marketing push or a press release.

Here are 5 cost-effective marketing strategies you can implement immediately after launching your online store—and start seeing results right away.

1. Personal Outreach

Start by tapping into your personal network. Let your friends, family, and professional contacts know that you’ve launched an ecommerce business and would love their support. 

They might not be your ideal customers, and that’s okay. Ask them to visit your site, test the shopping experience, and share honest feedback.

Your closest network can help spread the word through their own circles. When someone shows interest, treat them as a real customer—build that trust and try to close the sale. 

While friends and family might expect a “family discount,” your professional network—such as ex-colleagues or business partners—may be more inclined to offer genuine support and spread the word within relevant circles.

2. Instagram Marketing

Instagram is one of the best platforms to start with, especially for ecommerce brands. It’s free, visual, and has strong potential to drive traffic to your site.

Start with hashtag research—hashtags on Instagram act like search engines. Look for keywords related to your products and browse content under those hashtags. 

Observe what kind of content performs well, and what themes or styles are being used consistently. Then, start posting your own content inspired by your research.

You can also use third-party reposting tools to share valuable, non-competitive content that resonates with your target audience. Just avoid reposting from competitors.

Once you’ve built a solid content base, follow the followers of other relevant accounts (not competitors). Many will follow you back, helping grow your audience organically. 

Don’t forget to include relevant hashtags in every post so that your content appears in searches.

Related: Display your Instagram post on your website with Instagram Feed

3. Influencer Marketing

While doing Instagram research, you’ll come across creators with large followings—these are influencers. 

Influencer marketing is a powerful way to gain exposure quickly by tapping into highly engaged audiences who already trust the influencer’s recommendations.

When choosing influencers, don’t just go for the highest follower count. Make sure their content aligns with your brand and would appeal to your ideal customer. Look at their engagement rate, not just vanity metrics.

Once you’ve found the right influencers, reach out and discuss collaboration terms—covering content types, timelines, and compensation. 

You don’t have to stick to Instagram—YouTube and Facebook influencers also have highly engaged followers, and video content is especially effective for communicating your brand story.

4. Online Marketplaces

Many shoppers still turn to marketplaces like Lazada, Shopee, or Amazon when looking for products. These platforms already have built-in traffic and trust, making them great for new ecommerce businesses looking to gain traction.

List your products on commission-based platforms, where you only pay when a sale is made. You can also consider shopping comparison sites that list your products and send traffic directly to your ecommerce site. These platforms usually attract users who are already ready to buy.

Related: Sell on multiple channels with just a few clicks with EasyStore

5. Facebook Adverts

Facebook still has one of the largest active user bases, and your audience is most likely on there. Facebook Ads let you reach highly specific groups based on interests, demographics, and online behaviors.

Although it’s paid advertising, it doesn’t need to be expensive. You can start small and scale as you learn what works. Be sure to allocate a portion of your budget for ads when you launch.

What makes Facebook Ads powerful is its ability to support your entire sales funnel. You can:

• Run awareness campaigns

• Retarget site visitors and abandoned carts

• Re-engage past customers for repeat purchases

Related: 4 Facebook Strategies to Boost Sales for Your Ecommerce Store

It’s not necessary to do all of these strategies at once. What works for one business may not work for another. The key is to test and measure. Find what drives traffic and sales for your specific audience—then double down on it. 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.