This blog was updated on 28 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Why Customers Aren’t Joining Your Loyalty Program (And How to Fix It)

Loyalty programs play a vital role in retaining customers and boosting repeat sales. 

But if customers aren’t signing up, your program may not be delivering the value or clarity they expect.

According to recent studies, 76% of consumers consider loyalty programs a key part of their relationship with brands. So why aren’t more customers joining yours?

Before addressing the common pitfalls, let’s clarify an important distinction.

Loyalty Program vs. Membership: What’s the Difference?

Many confuse loyalty programs with membership programs, but they serve different purposes for customer engagement.

Membership Program:

This model requires customers to pay a fee or subscription to access exclusive perks—like discounts, early access to new products, or limited-time offers. 

Once paid, anyone can become a member and start enjoying benefits.

Loyalty Program:

A loyalty program rewards customers for repeat actions, such as purchases or referrals. 

Customers earn points or tiered status through continued engagement, deepening their connection with your brand over time.

While membership programs offer immediate perks, loyalty programs are designed for long-term retention and require more personalization and maintenance.

5 Reasons Customers Aren’t Joining Your Loyalty Program

Here are the top five reasons customers may be ignoring your loyalty program—and how you can fix them.

1. Customers Don’t Know Your Program Exists

Even the most attractive loyalty program won’t be effective if no one knows about it. A lack of promotion or poor visibility can result in low sign-up rates.

2. Customers Don’t Know What They’ve Earned

If customers don’t receive regular updates about their points or rewards, they may lose interest or forget the program exists.

What You Can Do:

Use EasyStore’s Loyalty Program to offer real-time tracking and dedicated pages for reward status. 

Send regular email or SMS updates to remind customers of their available points, exclusive rewards, or how close they are to their next redemption.

Keeping customers informed reinforces the value of your program and motivates ongoing participation.

3. The Program Feels Spammy or Impersonal

Poorly timed or excessive communication can lead customers to tune out or unsubscribe. 

On the other hand, infrequent updates may cause customers to forget about the program entirely.

What You Can Do:

Upgrade to a digital loyalty system that works across devices and platforms. 

With EasyStore’s omnichannel loyalty features, customers can earn and redeem points whether they’re shopping online, in-store, or via mobile.

You’ll also gain valuable insights into customer behavior, enabling smarter business decisions and more personalized experiences.

Whether shopping in-store or online, customers can seamlessly earn points, access exclusive rewards, and feel appreciated at every touchpoint. 

EasyStore’s loyalty features are part of a broader unified commerce solution—giving you everything you need to build meaningful, long-term customer relationships.

Conclusion

To build a loyalty program that works, focus on visibility, simplicity, value, and personalization. Avoid outdated methods and disconnected communication. 

With EasyStore, you can launch a loyalty program that truly supports your business growth—across every sales channel.

Let your customers feel the value of every interaction. That’s what keeps them coming back.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.