This blog was updated on 02 April 2025, for more information connect with our team: https://www.easystore.co/contact 

What Is a Domain Name and Why Does It Matter?

Your domain name is the online address of your store—the URL that customers type into their browser to visit your site. Examples include www.google.com, www.easystore.co, and facebook.com.

While domain names lead to websites, they are more than just technical addresses. They are a crucial part of branding. 

Imagine your customers telling their friends, "I got these shoes from yourbrand.com" instead of "I bought them from yourbrand.easy.co or marketplace.com/yourstore123." 

A custom domain name makes your business look professional and easier to remember.

Why Your Online Store Needs Its Own Domain Name

1. It Makes Your Business Look Professional

A custom domain gives your store credibility and trustworthiness. Compare these two:

• yourbrand.com – Looks professional and reliable

• yourbrand.blogspot.com – Feels unestablished and temporary

Customers are more likely to trust and buy from businesses with their own domain name. 

2. It Helps Customers Return to Your Store

The easier your domain is to remember, the more likely customers are to return and shop again. Simple, branded domains like yourbrand.com stick in customers’ minds better than complex marketplace URLs.

3. It’s Better for SEO

Search engines prioritize custom domains over subdomains (e.g., yourbrand.easy.co). This means your store has a better chance of ranking higher on Google, leading to more organic traffic. Other websites are also more likely to link to you if you have a professional domain.

4. You Can Use a Custom Business Email

A custom domain allows you to create professional email addresses like info@yourbrand.com or support@yourbrand.com. This enhances your credibility compared to using generic emails like yourbrand@gmail.com.

How to Get a Custom Domain for Your Online Store

You can register a domain name through domain registrars such as:

• Exabytes

• Namecheap

• GoDaddy

After purchasing a domain, you need to configure settings like IP addresses and name servers to link it to your online store.

For an easier option, you can register a domain directly from the domain settings in your EasyStore admin panel. This way, your domain is automatically linked to your store, with no technical setup required. 

You can also connect a domain you already own—just follow this guide on how to set a custom domain for your online store.

Conclusion

A custom domain is an essential part of building a strong online presence. It strengthens your brand, boosts credibility, improves SEO, and helps customers remember your store. 

If you’re serious about growing your online business, securing your own domain name is a must.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.