This blog was updated on 02 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Key Google Analytics Reports You Should Know for Your Ecommerce Business

Data is crucial to making informed decisions, especially when managing an ecommerce business. Google Analytics provides valuable insights into your online store, your visitors, and where they come from, helping you find new customers and increase conversions.

For many online sellers just starting out, Google Analytics can feel overwhelming with its technical reports and complex data. In this post, we’ll walk you through the process of setting up Google Analytics for your store and highlight which reports are essential for your ecommerce business.

Why Google Analytics is Important for Your Business

Unlike physical stores where you can observe customers' behaviors firsthand, running an online store without analytics is like being in the dark. Google Analytics helps you track your store’s performance, understand your visitors, and evaluate the effectiveness of your marketing campaigns.

Setting Up Google Analytics for Your Store

Google Analytics is easy to set up. If you're using the EasyStore platform, simply create a new Google Analytics account, copy the tracking code, and paste it into the Google Analytics app in your control panel.

To use Analytics, you'll need a Google account. If you already have one, you can quickly set up your Google Analytics account and begin tracking your store’s data.

Google Analytics Report Categories

Google Analytics organizes reports into five main categories, each with specific insights:

• Real-Time – Shows live activity on your site.

• Audience – Provides data on who is visiting your site.

• Acquisition – Details how your visitors find your site.

• Behavior – Displays what visitors are doing on your site.

• Conversions – Tracks your sales and conversion rates.

Note: Data will populate once your site begins receiving traffic.

Content Reports

For an ecommerce store, it’s essential to know which pages get the most attention. The Content report helps you identify popular product pages:

Behavior > Site Content > All Pages

This report reveals the pages on your site with the highest number of visits. By identifying the most popular products, you can feature them on your homepage or recommend them to new shoppers.

Social Media Reports

If you’re promoting your store through social media, these reports will show how effective your campaigns are.

Acquisition > Social > Network Referrals

This report helps you track which social media platforms are driving traffic to your site, so you can focus your efforts on the platforms that bring the most value.

Traffic Source

Understanding where your traffic comes from is key to optimizing your marketing strategy. Google Analytics shows you which sources are sending the most traffic to your store:

Acquisition > All Traffic > Channels

This report lets you track traffic from various channels like Facebook ads, Google ads, social media, and more. By understanding which sources are performing best, you can allocate your marketing budget effectively.

Bonus Tip: You can break this down further into Source/Medium (e.g., "google/organic") to track the success of your SEO efforts.

Conclusion

Google Analytics offers a wealth of data, and as you get more comfortable with it, you can dive deeper into the various reports. However, if you're just getting started with analytics for your ecommerce business, focusing on these key reports will provide you with valuable insights to help improve your decision-making and drive business growth.

Start implementing Google Analytics today, and watch your business decisions become more data-driven!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.