The Importance of Payment Gateway To Your Online Business

By Amirul Mokhtar · 10th August, 2015

The Importance of Payment Gateway To Your Online Business | EasyStore

This blog was updated on 18 March 2025, for more information connect with our team: https://www.easystore.co/contact 

Choosing the Right Payment Gateway for Your Online Store

Why You Need a Payment Gateway

At some point, every online store owner must select a payment gateway to process transactions. However, many new sellers may not fully understand what a payment gateway is or why it is essential. 

When selling online, ensuring every transaction is secure and convenient for customers is critical. Without the right payment gateway, businesses may face several issues:

  • High bounce rates due to customers doubting the site's credibility.

  • Cart abandonment caused by a long and complicated checkout process.

  • Increased risk of fraud due to a lack of security measures.

Despite these challenges, some online sellers still rely on manual payment options such as cash on delivery and bank transfers. 

However, to build a scalable and fully automated online store, integrating a payment gateway is the best approach.

Processing Payments Directly on Your Store

The most efficient way to handle transactions is to have a merchant account connected to a payment gateway, enabling direct payment processing within your store.

While there may be initial costs, the benefits outweigh them. Providing a seamless payment experience without redirecting customers to external pages enhances credibility and improves conversion rates.

What is a Payment Gateway?

A payment gateway is an e-commerce service that enables merchants to accept credit card payments and other online transactions securely. It acts as a bridge between the customer's bank and the merchant's account, ensuring safe and encrypted payment processing.

At EasyStore, we believe that a reliable payment gateway is essential for running a successful online business. A secure and efficient payment system builds trust, credibility, and a streamlined shopping experience, helping businesses grow.

Popular Payment Gateways for Malaysian Online Sellers

Here are some widely used payment gateways in Malaysia:

With numerous options available, how do you choose the best one for your store? Read this guide for tips on selecting a cost-effective and reliable payment service.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

Embrace UCX and redefine your business success today

Discover how UCX can elevate your customer engagement with a truly unified journey for your customers, streamline operations, and drive growth across all channels.

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