This blog was updated on 15 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Hari Raya Sales: Effective Marketing Campaign Strategies

Hari Raya is a festive season that puts Malaysians in both holiday and spending mode. 

It’s a time when people are more willing to shop, motivated by the excitement and spirit of Hari Raya Aidilfitri. 

Naturally, this leads to heightened competition as businesses roll out their best promotions — not just online, but also among supermarkets and physical retailers.

While traditionally, Malaysians would head out in groups to shop and dine together, recent trends show a shift. 

With worsening traffic and parking conditions, paired with the rise of food delivery services, many now prefer staying in and shopping online. 

As a business owner or marketer, it’s important to recognize this shift and develop smarter, more strategic campaigns to capture the attention of these holiday shoppers online.

To help you out, here are some proven strategies and campaign templates you can adapt for your Hari Raya marketing efforts!

Key Insights from iPrice’s Ramadan Study

Before diving into your campaign strategy, it’s useful to understand how consumer behavior changes during Ramadan. 

Here are some important findings from iPrice’s research:

• Online shopping spikes during Ramadan — about 300,000 more online sessions occur compared to regular days.

• Early morning activity increases — Malaysians start making online purchases as early as 5 a.m.

• Lunchtime browsing rises by 21% — due to people waking up earlier during the fasting month.

• Week 3 is the peak shopping period — as local delivery services stabilize and people gear up for final purchases before Hari Raya.

These insights reflect valuable patterns you can use to time and tailor your campaigns more effectively.

Next Steps: Plan and Execute Your Campaign

Now that you have a clearer picture of customer patterns during Ramadan, you’re probably already imagining new ideas.

Before you dive in, it’s always worth looking at what other brands have done successfully in previous years. 

Benchmarking creative promotions, bundle deals, and targeted ads will inspire ways to stand out without joining a price war.

Hope this inspires you to craft a meaningful and results-driven Hari Raya campaign!

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