This blog was updated on 02 April 2025, for more information connect with our team: https://www.easystore.co/contact 

3 Effective Facebook Ads Targeting Strategies for Your Online Store

Facebook offers a powerful tool to enhance your online store’s advertising: Custom Audiences. This feature in Facebook Ads Manager allows you to create audiences based on people who have already interacted with your business—whether they are existing customers or visitors to your website.

Different Ways to Create Custom Audiences on Facebook

The Facebook Custom Audience tool is highly flexible, offering multiple targeting options. However, with so many possibilities, it can feel overwhelming—especially if you're new to using Facebook Ads to drive traffic to your online store.

In this post, we’ll cover three effective Custom Audiences you can use to optimize your Facebook advertising strategy.

Custom Audience #1: People Who Visited Your Online Store

One of the most commonly used Custom Audiences is website visitors. This allows you to retarget anyone who has visited your online store within a specific timeframe (up to 180 days). To track these visitors, you’ll need to install Facebook Pixel on your site. With EasyStore, you can do this easily using the Facebook Pixel app.

How to Use This Audience:

• Retarget visitors who left without making a purchase.

• Show ads reminding them to complete their shopping.

• Offer a discount code to encourage them to return.

• Target specific product pages for upselling or cross-selling.

For example, if someone added an item to their cart but didn’t complete the purchase, you can use Facebook Ads to remind them about it and offer an incentive.

Custom Audience #2: People Who Haven’t Visited in a While

This audience includes people who visited your store but haven’t returned in a set number of days. You can use this to re-engage past visitors.

How to Use This Audience:

• Run a "We Miss You" campaign offering special discounts.

• Promote new arrivals or updates to your store.

• Remind customers about products they previously viewed.

• Target customers who bought time-sensitive products (e.g., supplements) and may need to restock.

For example, if you sell health supplements that last about a month, you can run a retargeting ad reminding customers to reorder before they run out.

Custom Audience #3: Lookalike of Existing Customers

Aside from targeting previous visitors, Facebook allows you to upload your customer list and create an audience from it. You can take this further by creating a Lookalike Audience—where Facebook finds users with similar demographics, interests, and behaviors as your existing customers.

How to Use This Audience:

• Find new potential customers similar to your current buyers.

• Expand your reach without needing to manually define an audience.

• Use Facebook’s Audience Insights Tool to learn more about your audience (e.g., gender, interests, location).

If you're unsure how to set up precise targeting, a Lookalike Audience based on your best customers is a great way to bring in quality traffic.

Conclusion

Facebook Custom Audiences are a game-changer for online advertising. By incorporating these three Custom Audiences into your Facebook Ads strategy, you can re-engage visitors, attract new customers, and maximize conversions. Try them out today and stay ahead of your competition!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.