This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore Empowers SMEs with Unified Commerce at Selangor International Business Summit 2023

KUALA LUMPUR, 21 October 2023 – EasyStore, a leading unified commerce solution provider, took center stage at the Selangor International Business Summit 2023 (SIBS), hosted for the eighth consecutive year by the State Government of Selangor.

In today’s complex retail environment, where businesses strive to expand their customer base across online and offline platforms, EasyStore stands out as the ultimate solution. 

Its comprehensive platform simplifies omnichannel operations by offering a suite of tools that enhance the customer shopping experience.

Businesses can efficiently manage orders, products, customers, inventory, memberships, and more across multiple sales channels—all from a single platform.

Meanwhile, customers enjoy seamless membership benefits, earn loyalty points, and make repeat purchases through a unified membership program. Whether shopping online or in-store, customers receive a consistent experience that encourages repeat visits and word-of-mouth recommendations.

EasyStore’s booth at SIBS was thoughtfully designed to highlight the importance of unified commerce and delivering exceptional customer experiences.

Photo Caption: EasyStore’s Success Story Gallery at SIBS 2023 Exhibition 

Visitors experienced live demos of EasyStore’s solution, received personalized consultations to assess their business’s omnichannel readiness, and enjoyed complimentary coffee from Hisbrew Coffee, a business also using EasyStore’s Online Merge Offline solution. 

The booth featured an interactive activity wall collecting consumer feedback on their ideal shopping experience—offering valuable insights for businesses seeking to improve their services.

EasyStore had the honor of hosting YB Ng Sze Han 黄思汉 and YB Wayne Ong at the booth, sharing the company’s mission to equip businesses with unified commerce tools to deliver outstanding shopping experiences. 

EasyStore’s trusted partners—Payex, PayRecon, DattelAsia, and Omnichat—joined the event to support businesses with essential tools, including payment gateways, advertising platforms, and chatbot automation, helping them achieve omnichannel success.

A summit highlight was the panel session titled "Unveiling The Future: E-commerce & Digital Marketing Trends To Watch For 2024," moderated by Sharon Goh. 

The discussion featured industry leaders including Soh Yien Yee, Chief Relationship Officer of EasyStore; Afiq Afify Annuar, Creative Manager at AKUDESIGN and EasyStore Star Merchant; Aaliyah Soraya, General Manager of Xamble LIVE; and Joseph Ting, Co-founder of Locus-T.

Panelists explored evolving consumer behaviors, the critical importance of a multi-platform presence, and emerging trends such as omnichannel retail and shoppertainment. Their insights underscored the need for businesses to adapt and deliver exceptional experiences to customers in 2024 and beyond.

As EasyStore continues to innovate in commerce management, its commitment remains steadfast: empowering businesses to thrive in an ever-changing retail landscape.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.