This blog was updated on 26 May 2025, for more information connect with our team: https://www.easystore.co/contact

Empowering Penang Entrepreneurs: How EasyStore, NinjaVan, and Stripe Are Transforming the Seller-Customer Experience

FOR IMMEDIATE RELEASE

PENANG, November 23, 2023 — In the vibrant heart of Penang, EasyStore—a leading unified commerce solution—hosted the #SheRunsBusiness Womenpreneurs event as part of the EasyStore Commerce Tour 2023. 

The event brought together 30 driven entrepreneurs, aiming to transform how Penang sellers connect with customers through Unified Customer Experience (UCX).

Held at Digital Penang, the event featured insights from Ecommerce expert Nor Affira, alongside key partners NinjaVan Malaysia and Stripe, each contributing to the evolution of seller-customer relationships in Malaysia.

Commerce Tour 2023: Driving Sustainable SME Growth

EasyStore’s Commerce Tour 2023 is an initiative dedicated to empowering Malaysia’s SME community through impactful seminars. After engaging over 300 SMEs across the West Coast in 2022, the 2023 edition set a bold goal—reaching 500 SMEs across the nation.

Choosing Digital Penang as the venue was a strategic move, aligning with the city’s mission to drive digital transformation and economic growth. The partnership spotlighted Penang's growing importance as a hub for digital commerce and business innovation.

Leveraging TikTok to Build a Profitable Presence

The event opened with a session by Nor Affira, who shared valuable strategies for growing a brand via TikTok Live. With over a decade of corporate experience and five years in ecommerce, her expertise was deeply practical.

She broke down TikTok’s Live Funnel and outlined six key steps to follow before going live:

• Crafting an engaging live title and cover

• Promoting the live session effectively

• Preparing a curated product list

• Strategically selecting and presenting products

• Setting the right environment

• Structuring a live script for smooth delivery

Participants learned about factors influencing Live Gross Merchandise Value (GMV)—from Go-Live Diligence to Viewer Watch Time and Interaction Rates. Affira also shared methods to boost visibility, drive traffic, and improve conversion during live sessions.

Building a Unified Customer Experience with EasyStore

Nadia Amir, Partnership Manager at EasyStore, emphasized that modern customer journeys are no longer linear—they’re a web of diverse interactions across online and offline touchpoints.

• In 2020, businesses saw the need to sell across multiple platforms.

• By 2022, the focus shifted to omnichannel commerce.

• In 2024, the next step is UCX: delivering a unified and personalized customer experience everywhere.

UCX prioritizes consistency, personalization, and connectedness throughout the entire customer journey. Data shows its effectiveness:

• 87% of consumers prefer brands that use technology to enhance the experience

• 34% increase in average customer spending

• 90% higher customer retention rate

To truly embrace UCX, businesses must unify:

• Customer data and management

• Inbox messages across platforms

• Membership and loyalty systems

• Shopping experiences on big and small screens

• Order and delivery methods

This ensures a seamless, consistent, and satisfying experience at every step.

NinjaVan: Delivering Orders the Way Customers Want

Norafifah from NinjaVan emphasized the power of personalized delivery experiences. NinjaVan, operating across eight countries, now processes 450,000 parcels daily through its cutting-edge logistics system.

In support of EasyStore merchants, NinjaVan launched the Ninja Pro Account, which includes:

• A dedicated account manager

• Full eCommerce integration with EasyStore

The presentation highlighted evolving delivery preferences, like:

• BOPIS (Buy Online, Pick Up In Store)

• Buy In Store, Ship to Doorstep

With these tools, NinjaVan enables businesses to cater to modern shoppers’ expectations, helping merchants foster deeper trust and loyalty.

Sign up for a Ninja Pro Account here

Stripe: Optimizing the Checkout to Boost Conversions

Pei Yu Tan, Partnership Development Manager at Stripe, revealed key checkout statistics:

• 49% of shoppers abandon purchases within 3 minutes

• 84% exit if their preferred payment method is missing

To address this, EasyStore and Stripe partnered to launch the Stripe Optimized Checkout Suite, featuring:

• Embedded express checkout buttons

• Autofill for billing and shipping addresses

• Dynamic payment method suggestions

• Real-time card validation

• Option to save payment information for faster future checkouts

Merchants using this system saw an average 10.5% revenue increase, driven by higher conversion rates, broader payment access, and faster time-to-market.

A Power-Packed Day for Penang’s Business Community

The collaboration between EasyStore, NinjaVan, and Stripe offered Penang’s entrepreneurs a forward-looking roadmap for 2024. 

With tools for personalized experiences, seamless delivery, and frictionless checkout, Penang sellers are well-equipped to thrive in the next chapter of ecommerce.

A heartfelt thank you to our partners NinjaVan Malaysia, Stripe, and Digital Penang for supporting the growth of Malaysian SMEs. Together, we’re shaping the future of commerce—starting right here in Penang.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.