FOR IMMEDIATE RELEASE

KUALA LUMPUR, May 22, 2025 — EasyStore, Malaysia’s leading Unified Commerce Solution, officially kicked off its highly anticipated Commerce Tour 2025 in Butterworth, Penang marking the first stop of the year. 

The event brought together retail founders, business owners, and digital enablers for a focused exchange on unlocking hidden revenue through repeat sales strategies.

EasyStore extends its heartfelt thanks to Alliance Bank Malaysia, Otomate Me, and Digital Penang for their valued collaboration and contribution in making this stop a success.

EasyStore Commerce Tour 2025: Unlock Hidden Repeat Sales You Didn't Know You Had

The Commerce Tour is an impactful initiative designed to equip Malaysian SMEs and emerging brands with practical knowledge and tools for sustainable growth. Through seminars and panel discussions, the tour empowers businesses to navigate modern commerce with confidence.

Originally launched in 2022, the tour supported over 300 SMEs in its first year, providing guidance in adapting to a post-pandemic economy. In 2024, the tour evolves further by featuring C-level speakers from renowned Malaysian brands.

In 2025, the tour presses on, championing digital empowerment and helping SMEs deliver better customer experiences across the region.

Driving SMEs Growth Through Partnership 

From Reseller to Multi-Outlet Brand Owner: Memories Fashion

Memories Fashion, a Malaysian fashion brand that started as a reseller, growing into a beloved multi-outlet label that designs stylish, size-inclusive clothing that fits Malaysian women of all shapes.

Founder Angie Ong shared how they deliver consistent customer experiences across retail and online: 

• Built on What Customers Love: Every piece of clothing is thoughtfully designed in-house based on what their customers ask for, ensuring they provide what customers really wants. 

• Making Every Customers Feel Seen: Memories Fashion manage create a shopping experience that keeps their customers coming back by segmenting customers into meaningful tiers with EasyStore’s membership program to make them feel more personal. 

•  No Gap Between Touch Points: As you expand from clicks to storefronts, having the right tool like EasyStore helps keep things in sync together. Ensuring all orders, stock, and customer data stays connected. 

The Smartest Way to Bring Back Customers: Otomate Me 

Otomate Me, known for it's web-based tools to automate communications for businesses in an authentic and personalised way.

Co-Founder Azlan Malik shared on how an automated tool can bring past buyers back: 

•  Let Automation Bring Customers Back: Smart tools like automated WhatsApp follow-ups and restock alerts gently remind past buyers to come back

• Small Team, Big Automation: Otomate Me helps lean teams reconnect with customers through timely, automated messages, turning strangers into loyal regulars.

•  Personalisation That Feels Human: With names, order history, and thoughtful timing, each message feels like it was sent just for customers itself.

Grow Business Smarter with Alliance Bank Malaysia

Alliance Bank Malaysia, Malaysia’s leading SME bank known for its tailored financial solutions that help small businesses grow smarter and faster.

Key benefits of Alliance Bank Malaysia include: 

• Make Cash Flow Work Smarter: Providing flexible SME financing that helps them restock faster, fulfil repeat orders, and serve loyal customers without cash flow interruptions.

• Fund What Matters, Sustainable: With working capital solutions designed for SMEs, Alliance Bank Malaysia enables businesses to scale operations, manage daily expenses, and stay financially agile.

• A Financial Partner of Growth: Beyond just loans, Alliance Bank Malaysia collaborates with SMEs to find the right tools and resources to grow steadily and sustainably. 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

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