This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Akudesign Achieved 5x Revenue Growth with EasyStore’s Unified Commerce Strategy

Malacca-born streetwear brand AKUDESIGN, founded by brothers Amirel Amen Anuar and Afiq Afify Anuar, has made a bold mark in the fashion scene with its fusion of streetwear and graffiti art.

In a previous interview, we explored their journey and how integrating EasyStore into their business led to a 300% revenue increase. 

Since then, Akudesign has scaled even further—expanding into a second retail store, AKUDESIGN HOMEGROWN, and selling across 10 top-performing sales channels including Shopee, Lazada, and TikTok.

Milestones Achieved in Just One Year with Unified Commerce:

• 5x year-on-year increase in retail sales

• 6x increase in repeat purchase rate

• Streamlined inventory across 2 outlets and 10 online channels

• Built a strong internal team of 7 key players

Managing Two Stores and 10 Channels: A New Challenge

Managing two retail stores while maintaining a consistent online experience introduced new complexities. Customers interacted with the brand across multiple touchpoints, and it became crucial to offer a seamless and satisfying experience across all of them.

The team’s adaptability and commitment to innovation led them to adopt EasyStore’s unified commerce solution, which became a game-changer in optimizing operations and elevating customer satisfaction across every sales channel.

EasyStore champions Unified Customer Experience (UCX)—a strategy proven to boost average customer spending by 34%, enhance satisfaction, increase margins, and reduce acquisition costs. For growing brands like Akudesign, UCX is the key to sustained success.

How EasyStore’s Unified Commerce Solution Propelled Akudesign Forward

1. Mobile Point-of-Sale (mPOS) and First-Party Data

Moving away from manual systems, Akudesign embraced EasyStore’s mobile POS to better identify customers in-store using just a phone number.

This system automatically pulls up purchase history, online carts, and membership status—allowing for personalized experiences regardless of store location. This shift played a major role in their 5x retail sales growth.

2. Unified Inventory Across Online and Offline Channels

Previously, Akudesign relied on A4 paper to manage inventory, manually distributing stock and reconciling sales daily.

EasyStore’s multi-location inventory management eliminated these inefficiencies by enabling:

• Real-time inventory updates after every sale

• Forecasting demand based on sales trends

• Automated restock notifications via dashboard alerts

• Seamless stock transfers between outlets for events or shifting demand

3. Automated Pickup and Order Fulfillment

Akudesign now processes orders within just 30 minutes—thanks to EasyStore’s automation tools. From online orders to in-store pickups and returns, the entire process is smooth, organized, and customer-centric.

4. Unified Membership Program Across Channels

Akudesign launched the "ADCTERS" loyalty program, giving members early access, exclusive discounts, and personalized recommendations. Whether through the website, mobile app, or physical stores, customers can enjoy benefits consistently. 

The app allows quick purchases, reward tracking, and a seamless connection to the brand, enhancing both loyalty and convenience.

How CRM Helped During a Crisis

Just a month ago, Akudesign’s Instagram account with over 70k followers was hacked and could not be recovered. 

The incident was devastating—but their CRM and customer data from EasyStore allowed them to maintain contact with their customers and recover digitally.

Read the full story here.

Advice for Retailers in 2024: Stay Unified

We asked founder Amirel what advice he would give to fellow retailers in 2024. 

Here’s what he said:

"Gather your team for a creative session to figure out the best ways to make customers really enjoy shopping. Take those ideas and fit them into how things already work, making improvements where needed. Most importantly, you need a system that gives you power boost, making sure everything runs smoothly to provide a unified customer experience to stay ahead."– Amirel, Founder of AKUDESIGN

Why UCX Matters More Than Ever

In today’s competitive landscape, retailers need more than just great products or pricing—they need to offer a unified and delightful experience across all touchpoints. Unified customer experiences ensure that shoppers feel recognized and valued, regardless of whether they buy online or offline.

This approach not only reduces Customer Acquisition Costs (CAC) but also boosts Return on Investment (ROI) and cultivates customer loyalty. With 70% of revenue typically coming from repeat customers, building long-term relationships is essential for scalable growth.

Your Journey to UCX Success Starts Here

At EasyStore, we’re committed to helping businesses thrive through unified commerce. Connect with our team to discover how we can help elevate your brand and customer experience.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.