This blog was updated on 22 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Connect TikTok Shop to Your Ecommerce Website

In today’s fast-evolving ecommerce landscape, businesses must tap into emerging platforms to stay competitive and reach wider audiences. 

TikTok, once just a social video app, has transformed into a powerful ecommerce channel through TikTok Shop, allowing brands to promote and sell products directly on the platform.

In this guide, we’ll walk you through how to integrate TikTok Shop with your ecommerce website and highlight the key benefits of doing so.

Step 1: Prepare Your Ecommerce Website

To integrate TikTok Shop with your online store, your ecommerce platform must support TikTok Shop integration. 

EasyStore is a great choice, offering features such as:

• Fully hosted website with built-in shopping cart

• Drag-and-drop editor with over 40 customizable templates

• Centralized order and inventory management

• Real-time inventory sync across channels

• Customer database and analytics

• One-click import and cloning of product listings

If you’re setting up your store on EasyStore, refer to this step-by-step guide.

Step 2: Connect Your TikTok Seller Account

Once your store is ready, enable the TikTok sales channel on EasyStore. 

From there, follow the guided steps to authorize and connect your TikTok Seller account. The process is quick and straightforward.

Step 3: Sync Products Between Your Website and TikTok Shop

New to TikTok Shop?

You can export your product listings directly from your website to your TikTok Shop. Any purchases made via TikTok will automatically update your online store’s inventory.

Here’s an example of how it appears in EasyStore’s Back Office.

Already selling on TikTok Shop?

Import your existing TikTok Shop products into your online store. This keeps your product listings consistent and manageable from one central location.

Explore the EasyStore TikTok Shop features to learn more.

Step 4: Set Up Your Pixel

Integrate TikTok Pixel to track ad performance, conversions, and user behavior. 

This helps you optimize your campaigns and understand how customers interact with your content and products.

Step 5: Promote Your TikTok Shop

With your shop connected, it’s time to drive traffic. 

Use TikTok’s built-in marketing tools:

• Run TikTok Ads to expand your reach

• Create short-form, engaging videos that highlight your products

• Partner with TikTok influencers

• Use trending hashtags to gain visibility

Before you dive in, make sure to read the 5 Essentials to Succeed with Your TikTok Shop.

Step 6: Keep Up With TikTok Shop Trends

TikTok Shop is rapidly evolving. Stay informed about new features, updates, and ecommerce trends. 

EasyStore continuously tracks TikTok changes, ensuring your store stays competitive and up to date.

Manage TikTok Shop and Website Orders in One Platform

Tired of switching between TikTok Seller Center and other systems to manage your orders? 

With EasyStore’s Unified Back Office, you can:

• View and manage all orders from a single dashboard

• Sync product availability across channels

• Analyze customer behavior and order history

• Make data-driven decisions to grow your business

Learn more about EasyStore's ecommerce solutions.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.