10 Powerful Features to Activate First (after subscribing)

You didn’t upgrade to a paid plan just to run a basic online store, you did it to grow smarter, engage better, and sell more. This guide highlights 10 powerful features designed to help you do just that. Whether you're just getting started or looking for quick wins, these are the features we recommend activating first to make your brand stand out, drive more sales, and create a better experience for your customers.

💡 This article is suitable for EasyStore’s Standard and Business plan users. For Essential and Growth users, refer this.

1. Create a first-time voucher for new customers

⏲ Estimated duration: 5 minutes

Encourage new customers to make their first purchase with an irresistible welcome offer. A welcome voucher gives them an extra reason to say yes. In your EasyStore Admin, click on Promotions, 

• Create a new voucher for new signups.
• Test it: Visit your online store and create an account with your phone number. 
• Test it: Apply the voucher and complete checkout.

What your customers experience: “Oh nice, I didn't even need to fill in any forms to join their membership. I'll just shop here again since I'm already a member now.  

2. Excite customers by auto-upgrading them to higher member tier 

⏲ Estimated duration: 1 minute

Keep your customers engaged by unlocking exclusive perks, automatically. With auto tiering, EasyStore will automatically upgrade members to a higher tier once they reach a certain spending threshold. No manual work needed, just set the rules (e.g. RM500 spent = Gold Member), and EasyStore takes care of the rest. Try it out:

• Set up your Loyalty Program. 
• Create a new tier (e.g. Gold Member)
• Set benefits like 2x points and an exclusive voucher

What your customers experience: Wait — I got upgraded? That’s a nice surprise. I feel like this brand really values me.

3. Let customers earn points at your online store

⏲ Estimated duration: 3 minutes

Customers often choose where to buy based on where they get the most value in return. Member points are a powerful way to tip that decision in your favor and here's how you can set it up: 

• Make sure you have set up Loyalty Program and enabled point reward.
• Test it: Add yourself as a member in Customers page, apply 100 points to your profile.
• Test it: Add a product at your online store, and initiate to checkout (log in as member)
• Test it: You'll see the shortcut buttons to apply points at checkout. 

What your customers experience: If I want to earn points, I just need to log in using my phone number. I feel valued and in control, knowing that every purchase I make brings me closer to exclusive rewards and benefits.

4. Role play as customer and send DM to your Instagram or WhatsApp

⏲ Estimated duration: 5 minutes

Customers show interest in subtle ways — a quick DM on Instagram, a message about a product, or a reply to your WhatsApp ad. Miss it, and you might miss a sale.

But there’s a better way. By connecting your customers’ Instagram and WhatsApp enquiries into one place, you can stay on top of every conversation, respond faster, and guide them smoothly through their buying journey. Try it out yourself:

• Head over to Unified Inbox and connect with Instagram or WhatsApp.
• Send a DM to your business Instagram or WhatsApp.
• Open the chat and observe the customer dashboard on the right. 
• Reply directly from the same screen, without switching tabs or platforms.

What your customers experience: “I messaged them on Instagram and got a fast reply — even when I followed up on WhatsApp, I didn't need to explain myself again, they knew what my previous concerns were.”

5. Set up automation to follow up with customer who never complete their order

⏲ Estimated duration: 2 minutes

Bring back potential customers who didn’t complete their orders. Set up automated messages to follow up and recover those lost sales — no manual work needed. Try it out:

• Go to Checkout settings → Abandoned Checkout.
• Enable it and system will auto follow up via email with your potential buyers.

What your customers experience: “I wasn’t sure at first, but since they followed up with me — why not? I’ll go ahead and check out.”

6. Delight shoppers with a free shipping campaign

⏲ Estimated duration: 3 minutes

Free shipping is one of the easiest ways to boost checkout — especially for first-time buyers or loyal members. Try it out:

• Go to Promotions → Create a voucher
• Set Discount Type to “Free Shipping”
• Choose who gets it: all customers, first-time buyers, or members only
• Add a minimum spend (optional), then test it on checkout

This simulates how free shipping can reduce drop-offs and nudge more customers to complete their orders.

What your customers experience: Oh, nice — shipping’s free? Love the savings I'm getting from this brand. Feels like they’re looking out for me.

7. Customize emails that customers going to receive

⏲ Estimated duration: 3 minutes

Make every email your customer receives, from account creation, order confirmation to shipping updates, feel on-brand, personalized, and professional. Try it out:

• Go to Templates → Start with Email Template Layout.
• Upload your preferred header image and logo.
• You can even add footer link that will show on all emails.
• After saving the setting, proceed to individual email content and start customizing the subject line and email content.

8. Allow customers to save favourite products as wishlist

⏲ Estimated duration: 3 minutes

Let customers save their favorite products to a wishlist so they can return and check out later. It’s a simple way to keep interest alive. Try out:

• Go to Apps → Explore apps.
• Look for "Wishlist". Install it to your backend.
• Test it: Visit your online store and choose a product to add into wishlist.
• Test it: You can check what products been added as wishlist at your EasyStore backend (Wishlist app setting page).

9. Personalized store launch message to VIP customers

⏲ Estimated duration: 5 minutes

Announce your store launch to your selected audiences with a branded message using our Broadcast Center. Send a welcome note with a voucher to invite them in with excitement. Instead of juggling multiple platforms, Broadcast Center lets you craft one message and deliver it to your customers’ most active channels, whether it’s email, SMS, or WhatsApp, etc. One message, maximum reach — all from one place. Try it out:

• Head to Messaging Channel → Connect with channels you wish to enable.
• Once done, head to Broadcast center .
• Prepare a short message, choose your target audience.
• Preview the message and ready to send.

If you're subscribing to Business, Essential and Growth plan, you shall be having complimentary tokens for you to send broadcast message.

10. Monitor how new customers engage with your brand

⏲ Estimated duration: 3 minutes

At the end of the day, don’t just look at how much you sold — look at who you sold to, especially new customers.

New customer activity gives you clues about how your brand is being received. Did they complete a purchase? Use their welcome voucher? Come back a few days later? These signals help you understand if your first impression is strong enough to turn interest into loyalty. Try it out:

• Go to Reports, filter by today’s date
• Scroll to the Customer section
• Check how many were new vs returning customers
• Use this insight to track growth and loyalty over time