This blog was updated on 08 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Why Personalization Matters in Ecommerce

Every customer has unique preferences, and it can be challenging to create a single product that appeals to everyone. 

So how can you make your products more appealing and differentiated?

Personalization is the key.

More consumers—especially millennials—are drawn to customized products because personalization reflects uniqueness. 

As a result, many brands have built their identity around offering personalized experiences and products, giving customers exactly what they want with just a few clicks.

Key Benefits of Product Personalization

1. Charge a Higher Price

Customers are willing to pay up to 20% more for personalized products. 

That means offering customization can directly increase your product’s perceived value and profitability.

2. Stand Out From Competitors

In a saturated market, it’s hard to stand out when many sellers offer similar products. Personalization gives your brand a unique edge and helps your products shine.

3. Drive Word of Mouth

Personalized items often spark conversations. 

Whether it’s a name engraved on a bottle or a custom gift box, people notice unique products—and talk about them, bringing more visibility to your brand.

Enable Personalization With EasyStore's Product Property App

You don’t need coding skills to offer product customization. 

With the Product Property app, you can add unlimited custom fields to your product pages using a simple and intuitive interface.

What You Can Add With Product Property:

• Text Input: Let customers engrave a name or short message.

• Image Upload: Allow file uploads (jpg, png, jpeg, gif, svg, pdf).

• Dropdowns, Radio Buttons, and Checklists: Offer multiple-choice options for colors, sizes, or styles.

Real-Life Examples From Our Merchants

1. Mix & Match Colors

Let customers design their perfect color combinations.By www.omgstore.com.my

2. Add a Personal Name

Add a name for a unique, personal touch.By www.babydiary.my

Other Useful Personalization Tools

Message Box

Perfect for products that need additional notes or instructions. 

You can add one or more message boxes for customers to leave personalized information. These appear at the checkout page, just before the order is placed.

Date/Time Picker

Let your customers choose a specific delivery date and time within your defined range—ideal for:

• Florists

• Bakeries

• Pre-orders

• Businesses offering custom delivery

Want to explore more ways to sell personalized products?

Check out our guide: How to Start a Flower Delivery Business Online with No Experience

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.