This blog was updated on 14 April 2025, for more information connect with our team: https://www.easystore.co/contact 

5 Effective Ways to Boost Brand Awareness, Increase Sales, and Improve Checkout Success for Your Online Business

As an eCommerce entrepreneur, what’s your biggest concern? 

Is it driving traffic, increasing your sales, improving successful transaction rates, or building brand awareness? 

Don’t worry — we’ve put together five practical, proven methods you can start applying to your online business, even if you’re just getting started.

1) Integrate with Payment Gateways

It’s proven that offering local payment gateways can increase sales by 20% to 40%. 

Allowing customers to check out and pay directly on your store through integrated payment gateways helps reduce cart abandonment — they no longer need to go through manual transfers.

Additionally, payment gateways enhance security. 

For card payments, CVV codes are required, acting as an extra layer of protection, whereas for online banking, a security TAC code is requested before completing the transaction. 

This minimizes fraud and builds trust with your customers.

2) Run Giveaways

Giveaways remain one of the most effective ways to attract attention and grow your brand. 

Whether it’s a giveaway with purchase, contest giveaway, or one aimed at growing your email list — focus on one goal at a time.

Choose an appealing prize — something exclusive or unreleased from your store works well. 

Limited edition products or pre-launch items give participants a sense of exclusivity, making the giveaway feel special and worth joining.

3) Email Marketing

Email marketing remains one of the most effective ways to nurture customer relationships and drive repurchases. 

Research shows that email conversions outperform social media and organic search — in fact, it’s twice as effective as organic search.

Start by collecting customer emails and segment them into relevant groups. 

Tools like MailChimp and MailerLite can help you build your list, automate campaigns, and send personalized, targeted emails that resonate with each audience segment.

4) Integrate with Advanced Apps

To strengthen your brand, improve sales, and streamline operations, your online store needs the right tools. 

From marketing automation to customer support, multichannel selling, and analytics, EasyStore offers over 80 integrated applications to support your business.

If you’re unsure where to start, check out our post: Top 5 Must-Have Apps Used by Successful EasyStore Merchants for recommendations. 

To explore more, visit our apps directory here.

5) Seamless Payment Experience

Seamless payment allows your customers to pay without being redirected to a separate payment gateway page. 

Instead, they stay on your website to complete the transaction, making checkout faster and more convenient — reducing abandoned carts and increasing successful transactions.

EasyStore now offers this seamless payment experience for merchants using Braintree or ECPay. More payment gateway options will be added soon! Enable seamless payment on your store today and improve your checkout experience.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.