FOR IMMEDIATE RELEASE

KUALA LUMPUR, August 7, 2024 — In a significant development for the retail sector, EasyStore (Malaysia) and Sunmi Technology (Thailand) have signed a Memorandum of Understanding (MOU) to enhance payment solutions and drive operational efficiency for SMEs across Southeast Asia. 

This strategic partnership was a highlight of the DEX Connex Gateway to ASEAN: Thailand - Malaysia Business Matching event hosted by Malaysia Digital Economy Corporation (MDEC) on August 6, 2024, at True Digital Park West in Bangkok.

The partnership leverages both companies’ expertise to deliver innovative retail solutions and improve operational efficiency across Southeast Asia. 

EasyStore is a leading provider of unified commerce solutions, offering integrated POS systems that streamline both online and offline retail processes. Their commitment to innovation and customer-centric solutions solidified their position as a key player in the commerce economy. 

Meanwhile, Sunmi Technology excels in providing smart hardware solutions, including durable and functional POS terminals that seamlessly integrate with various retail systems, making them an invaluable partner for businesses seeking to optimize their operations. 

Together, EasyStore and Sunmi Technology are set to revolutionize retail operations for SMEs across Southeast Asia.

DEX Connex Thailand 2024

The MOU signing took place during the DEX Connex Gateway to ASEAN: Thailand - Malaysia Business Matching event, a transformative platform was designed to foster trade and investment between Malaysian and Thai businesses, offering exceptional opportunities for networking, knowledge exchange, and business development.

Building on the success of previous years, this year’s event featured 54 Malaysian startups, 50 Thai partners, and over 120 business matching sessions. Attendees had the opportunity to connect with leading companies, investors, and startups from both countries.

The event was supported by key partners, including the Malaysia External Trade Development Corporation (MATRADE) Thailand, the Embassy of Malaysia in Thailand, DEPA Thailand, True Digital Park, Diplomatic Council, Malaysia-Thai Chamber of Commerce (MTCC), GEN Thailand, and Techsauce.

In conclusion, DEX Connex Thailand 2024 not only strengthened Malaysian-Thailand business ties but also showcased the pivotal MOU between EasyStore and Sunmi Technology, underscoring the event’s role in advancing retail technology and efficiency in Southeast Asia.