The Founder's Table Brings Malaysia's Leading Retail Brands Meet, Share and Collaborate

Kuala Lumpur, 30 June 2026 – More than just a networking event, The Founder's Table brought together some of Malaysia's most inspiring retail brand founders for an exclusive hi-tea filled with meaningful conversations, business insights, and well-deserved recognition.

Held at Colony KLCC, Vipod Residences, the private gathering created a space where brand founders could connect beyond business cards, sharing experiences, exchanging ideas, and building relationships that drive long-term growth. The event was jointly organized by EasyStore, and supported by strategic partners AFFIN, Fiuu & J&T Express. 

The event began with opening remarks by Mr. Boon Kim San, Head of Digital Business & Marketing, Group Enterprise Banking, Affin Bank Berhad, who highlighted the importance of empowering local businesses with financial SME resilience to sustain growth in a highly competitive landscape. 

Celebrating Retail Success Stories

A key highlight of the event was the Merchant’s Success & Contribution Ceremony, where we celebrated and honoured merchants who have demonstrated remarkable business growth and customer engagement using EasyStore’s unified commerce solutions to scale their brands.

Rooted in the belief that the best people to help businesses grow are fellow business owners, Let Business Help Business was created as a movement where experienced founders openly share their real-world experiences, and practical strategies with other SMEs through contributing educational content, speaking at industry events, and more. 

This year, EasyStore proudly recognised the brands that have truly embraced a Unified Customer Experience (UCX) across every aspect of their business— honouring them as the UCX Stars of 2026. 

Recognised for its impressive business growth journey, Claire Organics successfully doubled its loyal customer base within just one year while driving strong growth in repeat purchases. The brand’s commitment to delivering quality products and building lasting customer relationships highlights the power of customer retention strategies in achieving sustainable brand growth. Founder Louise Chu proudly accepted the recognition on behalf of the brand.

Bookcafe.my was celebrated for its outstanding achievement of generating RM2.8 million in sales during the Kuala Lumpur International Book Fair, demonstrating the impact of strong operational capabilities across retail and digital touchpoints and deep understanding of customer demand. CEO Hairul Faizal Adli represented the company during the ceremony. 

From a passion for creativity to becoming a multi-million-ringgit Malaysian soft toy brand, Abbie & Friends continues to grow through offering unique products, strong customer engagement and memorable retail brand experience across its 3 outlets. CEO & CPO Chan Chi Leong (Luxe) accepted the award on behalf of the team.

Hisbrew Roastery was recognised for its consistent year-on-year growth and exceptional ability for creating customer loyalty. With returning customers contributing significantly to its revenue, the brand demonstrates how delivering consistent quality and building strong customer relationships can become a powerful growth engine for modern businesses. Founder Josh Teo received the recognition on behalf of the brand.

Meaningful Connections Beyond Networking

Beyond the awards, founders participated in interactive sessions designed to encourage authentic conversations over traditional introductions — sharing challenges, lessons learned, and opportunities for collaboration.

The event reinforced the belief that building a successful business is not only about growth, but also about having the right community to grow alongside.

Strengthening Malaysia's Business Retail Ecosystem

As Malaysia's retail landscape continues to evolve, The Founder's Table creates valuable opportunities for founders, partners, and industry leaders to celebrate achievements and build connections that strengthen the Malaysian SME landscape.

At the heart of it, EasyStore continues to empower SMEs and retail brands with seamless online and offline commerce solutions; simplifying operations, connecting customer touchpoints, and supporting sustainable business growth. 

Alongside ecosystem partners such as AFFIN, supporting SMEs with the right financial solutions to drive business growth. J&T Express, that reinforces this with 24/7 support, 365-day service, and real-time delivery monitoring, while Fiuu enables secure, scalable payment solutions across online and offline channels.

Together, we continue to drive Malaysia's unified commerce transformation — one brand at a time.