BFM Marketing Mojo x EasyStore: How Unified Commerce Boosts Business

This blog is structured to help you navigate the podcast easily with timestamps, so you can jump straight to the sections that interest you most while you click on the play button below. 

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The concept of "Unified Commerce" will also take center stage at the upcoming EasyStore Retail Summit Asia, emphasizing the importance of integrating online and offline operations.

Highlights of the Event:

• The Era of Unified Commerce: EasyStore, will introduce their groundbreaking Unified Commerce solution, demonstrating how it bridges the gap between online and offline retail to create seamless customer experiences.

• Case Studies: Presentations from successful merchants who have transformed their businesses through innovative retail strategies.

• Panel Sessions: Featuring the best in class from ecosystem partners and homegrown brand owners who will share their journey as they navigate the evolving retail landscape, overcome challenges, and implement innovative strategies to grow their businesses both online and offline. Notable local brands who will be on stage include MONTIGO, Skechers Malaysia, Claire Organics, Applecrumby and more.

• Ecosystem Exhibition: A showcase of cutting-edge solutions from our top ecosystem partners, featuring the latest technologies, tools, and services designed to enhance retail operations.

• Breakout Rooms: Tailored interactive sessions focusing on key areas critical to the future of retail. Topics include financing strategies for growth, women in leadership, leveraging user-generated content (UGC), and exploring AI-driven solutions for content creation and marketing. 

This summit is not only an opportunity to explore commerce innovation but also a platform for organizations of all sizes to align their strategies with the future of unified commerce.

Find out more about Retail Summit Asia here. 

In today’s customer-centric landscape, discovery is far from a straightforward process. 

Businesses need to evolve to meet the increasing expectations for personalization, convenience, and consistency.

• Flexibility To Decide: Discovery often unfolds through various channels, including ads, key opinion leaders (KOLs), and social media, sparking interest without guaranteeing immediate purchases. Customers now navigate a vast array of options and expect brands to provide information in different formats across various channels before they decide to purchase. 

• Shopping Convenience: Customers now desire shopping options such as buy online - pick up in store, buy in store - delivery to doorstep, and even buy in store and pick up at a later date or in another location.

• Lifestyle Alignment: Modern consumers prefer brands that seamlessly integrate into their lifestyles. Brands that adapt to customers’ preferred touchpoints—whether online, in-store, or through pop-up events—are better positioned to build lasting loyalty.

Unified Commerce empowers unified customer experience. As Yien Yee points out, this approach not only strengthens customer relationships but also enhances retention by providing a cohesive experience across all touchpoints. 

When it comes to ensuring customers receive the best experience, businesses can consider a unified commerce solution that empowers strong relationships and transforms casual buyers into loyal advocates who spread the word.

Yien Yee also highlighted a few tools that EasyStore offers to empower this transformation:

• Customer-Centric Point of Sale: Empower your retail staff to recognize customers from various channels, delivering a tailored and memorable experience.

• Unified Membership Program: Integrate membership benefits seamlessly across both online and offline stores, highlighting your brand's commitment to a customer-centric approach.

• Unified Inventory Management: Provide customers with the convenience of purchasing items even when they're out of stock locally. They can choose to have items shipped from other locations or reserve them for in-store pickup.

• Member App: Engage customers with features that allow them to stay informed about restocks, exclusive promotions, and personalized offers.

Unified commerce as a strategy also helps reduce customer acquisition costs (CAC) and prevents businesses from getting trapped in the Return on Ad Spend (ROAS) rabbit hole, ensuring more efficient and effective marketing investments.