The NEW EasyStore Instagram Live Selling Automation
By Vincent Leong · 29th April, 2022
Is well known that using social media could increase your sales, but the game changer right now is Live commerce!
Live streaming is no longer just an opportunity to interact with viewers or show off your products.
Businesses nowadays heavily using Instagram Live to sell, and their viewers love it!
Why Instagram Live shopping gains its popularity among viewers?
- Shoppers can make educated purchase decision and enjoy in-store experience while interacting with the host.
- It’s kind of hard to miss an Instagram Live as Live videos are prioritized at the first position in Stories at the top of users’ feeds, and it notifies your followers whenever you are going live.
- Viewer engage through Q&A is a great way to build relationship and trust.
...and this makes Live commerce is a thing now to generate real revenue for your business.
But did you know that Instagram selling was a team game previously?
*Imagine doing these alone → hosting the Live, selling the product, replying to customer’s enquiries and order, jotting down orders, checking inventory, payment and the list may still may still go on...
...and, bigger issues may arise too!
- Overlooked on orders
- Manual data entry prone to human error
- High order cancellation when payment not done on the spot
Instagram Live is great! And it can be better with Instagram Live selling automation.
Instagram Live selling is made easier by automating the ordering, customers details, payment and inventory part for you, so you can focus solely on the selling part.
Too good to be true?
EasyStore Instagram Live automation allows your viewers to complete their checkout on their own without any hassle, simply by just commenting the “Keyword”. Then, you’ll see the order flowing in to your control panel while conducting your Instagram Live.
Isn’t it great? Here’s how exactly Instagram Live selling automation can boost your Live commerce sales.
1. Comment to order
Familiar with the term “Comment +1 to order”? That’s right! With EasyStore Instagram Live selling automation allows you to set unique keywords for each products.
If customers are interested with the product, comment only the keyword. Then, product will be auto added to their shopping cart to proceed with checkout.
2. Instagram chat automation
Delight your customers with zero waiting time during your Instagram Live selling.
Your customers will receive an automated direct message with purchase link once they commented the “Keyword” during your Live streaming.
Upon checkout, shoppers can browse for more products or complete the order by filling in the delivery details and pay.
*Instagram automate responses can be edited based on your business preference.
3. Auto order collection
Selling a product and jotting down the order on your own = suicide mission!
Any order received during the Live will be reflected directly on the control panel.
Let EasyStore to collect your orders in the backend for you, including full customer contact details, shipping address, and remark (if any).
4. Seamless and efficient payment experience
EasyStore provides the widest payment gateway integration and let your customers pay easily during checkout (Online banking, credit card, e-wallet, COD and more). During checkout, shipping fee will be auto calculated based on the shipping location.
5. Real-time inventory count
Overselling is not good for any business reputation. To avoid overselling, every sold item will be immediately reflected in your inventory during your Instagram Live.
When time your stock on hand is insufficient to meet higher demands, you can also edit the inventory amount directly from the control panel during your Live. *Do make sure the items can be replenished soon enough for delivery.
6. Generate Instagram Live sales report
EasyStore able to generate important insight for post sales evaluation, such as:
- Estimated earnings
- Items in cart
- Items purchased
- Conversion rate
*A summary will pop up once the Live is ended. And if you wish to revise the previous Instagram Live result, you may still find them at the statistic section.
💡New Enhancements for Instagram Live:
Manage and respond directly to Instagram Live messages on our new dashboard
Customers are always expected to have effective two-way communication with sellers. We’ve got a new feature for you which you are now able to view their IG messages and respond quickly to their questions if needed (Image 1).
As human beings, we probably make mistakes sometimes. When customers comment on invalid products or typos, sellers can edit their cart on the dashboard (Image 2).
Image 1: Reply to customer’s DM in EasyStore dashboard
Image 2: Choose to edit customer's cart option
New Instagram Live statistic dashboard
Every seller must analyze their sales performance in order to make better decisions for upcoming Live sales. To make it easier for you to see at a glance, we present a summary of the total order, the total added to the shopping cart, and the total paid for the items in one dashboard.
For your own reference, you can review the list of customer comments, together with the items in their shopping cart and the order number, at the "Comment Management” (Image 1). From this, you can find out which keyword the customer prefers.
You can also see if any customers might overlook placing an order and leave it in their shopping cart. If this happens, you can send a payment reminder to your customer via Messenger or IG Message rather than just email (Image 2) since 70% of people expect brands to use social media for customer service.
Note: only limited to the first 10 comments only
Image 1: Concise livestream performance panel with comment management
Image 2: Send reminder link via Messenger or IG Message
Take Your Live Selling to Another Level
People love watching Live video. The algorithm loves Live video. And now you know how to start live selling the easy way with automation. Speed up your process on orders, inventory, customer service, and marketing. Give it a try and let's say goodbye to missed orders, messy inboxes and delayed payments on your Live selling!
Get started now with a Free account!
Then, follow these steps to sell with EasyStore Instagram Live automation
From your EasyStore admin, go to sales channels > Instagram Live
Click enable Instagram Live. You will be redirected to link Facebook → EasyStore
*Please ensure that you have done the followings:
Create Live control room
Add products that you want to sell on Live
Edit product code and inventory (you can also edit them during the Live)
Go Live on your Instagram app, and connect (Practice mode will not be shown here)
Dec 2023 - Jan 2024 Product Updates
By Kelie Wong · 31st Jan, 2024
6 Key Factors That Spark Customers' Interest for First Store Visit
By Kelie Wong · 30th Jan, 2024
4 Actionable Strategies For Retailers To Reduce CAC in 2024
By Kelie Wong · 15th Jan, 2024
10-Step Plan To Achieve Retail Victory in 2024
By Kelie Wong · 10th Jan, 2024
5 Key Metrics for Retailers to Evaluate UCX Success
By Nathan Ng, Kelie Wong · 2nd Jan, 2024
10 UCX-Driven Product Updates for Business Growth in 2024
By Kelie Wong · 25th Dec, 2023
Connect with our team
Let's begin your unified commerce journey. Complete the form to chat, book a meeting, or connect with our team.