Ushering in Ramadan & Raya Sales with EasyStore's New Retail Solution
By Amirul Mokhtar · 15th March, 2023
The recent Pre-Raya Merchant Appreciation Lunch was a success. The event was aimed at bringing together merchants and experts in the retail industry to discuss the latest trends and best practices.
The event kicked off with a sharing by EasyStore partner, UOB Malaysia, about business banking and financing solutions specific for retail businesses.
We then went to a fireside chat with EasyStore’s Head of Marketing and Umair Izzati from Karolina, selling traditional Nusantara products.
Some key points of the session:
#1) It’s no longer about which sales channel or platform is better in driving sales. It’s about being where your customers are and which one is most convenient for them at that time.
#2) Even with all the online sales channels available to consumers, in-store shopping still has high demand which made native online businesses like Karolina to open a retail shop.
#3) Consumers want the convenience of finding information and shopping online but also want to be able to experience the product physically and get it immediately. That’s why retail businesses must start implementing online-merge-offline (OMO) strategies.
The next session we had a retail consultant from EasyStore to share insights about the current commerce landscape and trends in the retail industry.
Similar thing we heard from earlier discussion, retail businesses must take advantage of the strengths that each sales channel and selling platforms have to offer and be everywhere their customers are.
This is where EasyStore can help retailers.
EasyStore is a unified commerce platform that helps you sell on both online and physical stores.
We simplify your sales process across all channels, including online store, Shopee, Lazada, TikTok, Facebook, Instagram, Referral Program, and more.
You can manage all products, orders, inventory, customers from one single backend, making it easier to run your business and streamline operations.
The event concluded with a lunch session in which the attendees also had the chance to see a live demo of how EasyStore’s new retail solution works.
In conclusion, the Merchant Appreciation Lunch event was a great success, providing a platform for merchants to connect, learn, and share ideas. The sharing sessions with industry experts provided valuable insights and practical advice that will help merchants to stay competitive and succeed in the rapidly changing ecommerce and retail industries.
It was a great opportunity for merchants to come together and learn, and we look forward to organizing more such events in the future.
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