EasyStore's Retail Summit Asia 2024: A Resounding Success

By EasyStore Press · 20th September, 2024

EasyStore's Retail Summit Asia 2024: A Resounding Success | EasyStore

FOR IMMEDIATE RELEASE

KUALA LUMPUR, 18 September 2024 – EasyStore successfully hosted its first Retail Summit Asia, gathering over 500 participants, including retailers, industry experts, and partners, to explore innovative trends and strategies reshaping the future of retail.

Held at the Sheraton Hotel PJ, the summit centered around the theme “Unified Commerce: Reshaping Your Retailing.” Throughout the full-day summit, attendees engaged in main hall sessions that featured panel discussions, fireside chats, and successful merchants who shared insightful case studies on transformative retail strategies, alongside interactive workshops in breakout tracks.

With a focus on unified commerce, omni-channel integrations, and customer-centric approaches, the summit provided a roadmap for retailers aiming to enhance customer experiences.

A Premier Gathering of Retail Changemakers  

Retail Summit Asia 2024, an initiative by EasyStore, brought together the industry’s brightest minds and most innovative thinkers to explore the cutting-edge trends, strategies, and technologies shaping the retail landscape.

Opening Remarks by EasyStore CEO

To kickstart the summit, Frost Chen, CEO of EasyStore, set the stage with his insightful and thought-provoking opening address. 

He highlights the evolution of retail from ancient markets to the modern fusion of ecommerce and in-person experiences, emphasizing the growing importance of human connection, customer experience, and the balance between online and offline shopping, while inviting attendees to engage, share insights, and foster partnerships to improve the future of retail.

Today, this Retail Summit brings together experts from all industries—whether it’s financing, payment and logistics services, AI content creation, marketing strategy, workforce management, and many more, most importantly, real case studies from our local retailers and their journeys. 

This is not just a day to learn, but a day to share and spark ideas, build meaningful partnerships, and create more friendships.

So, I encourage all of you, to dive into the conversations, ask questions, engage with our speakers, partners, guests, and homegrown retailers to discuss together how we can make retail better for everyone.

- Frost Chen, CEO of EasyStore

Read the full opening remark here. 

Official Launch Of Unified Commerce Solution

Following next, Yienyee Soh, CRO of EasyStore, delved the evolving retail landscape and customer shopping behaviours, highlighting retailers to implement Unified Commerce to better capture and engage customers. Yienyee added that adopting these strategies is no longer optional, but a necessity for long-term sustainability and customer retention.

With this, Yienyee officially introduced EasyStore's revolutionary Unified Commerce solution, featuring an integrated Point of Sale system, a Shopping App, and a Unified Customer Database, designed to deliver personalized experiences and streamline operations.

She emphasized that Unified Commerce and OMO (Online-Merge-Offline) are now essential foundations for branding, not just by being accessible for shopping but by creating an exciting and memorable customer experience. 

At EasyStore, we believe that businesses should be about more than just transactions—they should be about creating experiences. 

And, we’re giving you the tools to do just that. You can now deliver personalized customer interactions, streamline your operations, and make your store accessible to your customers 24/7.

- Yienyee Soh, CRO of EasyStore

Nearing the end of the launch, Yienyee welcomed two featured success stories, showcasing how these businesses have transformed using EasyStore’s latest solutions.

Success Stories From UCX Leaders 

Among the speakers was Sarini Zainal, CEO and Founder of The Pastels Shop, who shared the brand’s remarkable journey from a home-based startup to becoming a leading name in the skincare industry. 

Sarini outlined their strategic use of unified commerce solutions like EasyStore to expand into physical retail and reach a global customer base, highlighting the key factors driving their growth in a highly competitive market.

Following Sarini’s insightful presentation, Ashraf Aziz, Founder and Managing Director of Sultera, took the stage to share another example of a Unified Customer Experience (UCX) in the home and living sector.

Ashraf detailed Sultera’s evolution from an online business to a brand that has seamlessly expanded into multiple retail channels. He discussed how Sultera’s customer-centric strategies, including loyalty programs and unified commerce tools, have helped communicate luxury and comfort, ensuring a personalized shopping experience across all customer touchpoints.

Panel Discussions That Redefine Retail Success

The summit featured panel discussions with industry leaders from renowned brands such as The Pastels Shop, Sultera, Applecrumby, Claire Organics, Montigo, and Skechers, offering valuable insights into enhancing customer experience and embracing retail innovation for long-term growth.

Panel Highlights:

  • Unified Commerce: Bridging E-commerce and Retail for Sustainable Growth: Panelists discussed strategies for integrating e-commerce with physical retail and driving customer loyalty.

  • Leveraging Influence: Collaborating with KOLs, KOCs, and UGC to Amplify Reach & Sales: Insights on effectively working with influencers to boost brand visibility.

  • 360-Degree Mastery: Strategies for Total Market Engagement: Techniques for a consistent shopping journey across all touchpoints.

  • Driving Retail Success: Expansion Strategies and Data-Driven Insights: Strategies for optimizing product displays and utilizing sales data for informed decision-making.

Breakout Tracks That Propel Retail Success

The summit featured breakout tracks focused on finance and marketing, providing attendees with hands-on workshops and practical strategies for achieving retail success.

In the finance track, Choco Up equipped retailers with fast, flexible, and zero-equity working capital solutions, empowering them to unlock their growth potential. 

Their diverse financing options ensure that every business can thrive. Key topics covered included the definition of growth financing and its importance for scaling businesses, the necessity of building inventory ahead of seasonal peaks to meet demand, and how to leverage financing to expand market reach through new channels or geographic locations.

Additional sessions featured insights from Funding Societies and Dattel, offering valuable perspectives on funding opportunities and strategies for retail growth.

In the marketing track, participants engaged with ontherise, PIXLR, and Cult Creative, delving into innovative marketing techniques, user-generated content (UGC), emotional resilience, and creative solutions to boost retail success.

EasyStore's Interactive Product Station

EasyStore set up an interactive product station, giving retailers a hands-on experience with the new Unified Commerce solution designed to transform and elevate customer interactions.

The product station allows attendees to experience the power of:

  • Unified Inbox: Customers can effortlessly connect through their preferred messaging channels, whether it’s your online store, Shopping App, WhatsApp, Messenger, Telegram, or other Meta-supported platforms.

  • Unified POS: Transforming visitors into lifetime customers, retail staff can identify customers from online channels or various outlets, providing a highly personalized experience. Using everyday devices or advanced Sunmi technology, retailers can enhance customer interactions and foster loyalty like never before.

  • Unified App: The Shopping App offers a seamless mobile shopping experience with an always-signed-in mode. It acts as a digital membership card for offline retail stores and includes built-in messaging, making it easy for customers to stay connected with your brand. The app supports Android, Play Store, and Huawei.

Partner-Driven Retail Success

A special thanks goes to the summit’s supporting partners, including: 

Also thank you to SenangPay Gateway Sdn Bhd, Billplz Sdn Bhd, Payex, Ninja Van Malaysia, GHL SYSTEMS BERHAD, CYBERSHIELD PLASTIC SDN BHD, Jenfi, and many more for their support in making this summit possible.

The Future Of Retail Is Here

Retail Summit Asia has proven to be a pivotal moment, uniting over 500 retail professionals to explore innovative strategies for success. 

By focusing on customer loyalty and the integration of unified commerce solutions, attendees are now equipped with the knowledge and connections necessary to thrive in a rapidly changing retail landscape. 

As we move forward, the insights gained from this summit will empower businesses to reshape the future of retail and stay competitive in an ever-evolving market.

EasyStore extends its heartfelt thanks to everyone who participated.

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