This blog was updated on 29 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Why Every Business Needs Its Own Online Store Today

Consumer shopping behavior saw a major shift in 2020. 

The surge in online shopping during the pandemic made it clear that the future of retail lies in ecommerce.

As a result, more businesses are bringing their operations online—aiming to reach more customers, build stronger brand presence, and stay competitive in a fast-changing digital landscape.

At EasyStore, we believe that effective branding starts with your own online store. 

Your website is more than a place to sell—it's your brand's home, where every detail reflects your identity and builds customer trust.

But branding is just one of many reasons to set up your own online store.

1. Save Big on Operational Costs

Compared to running a physical retail outlet, having an online store can significantly reduce expenses. 

You avoid costs like rent, utilities, and staffing. These are major investments that traditional brick-and-mortar stores require.

With EasyStore, you can build your online store for as low as RM59/month—making it an affordable way to launch and grow your business.

2. Reach a Wider Audience

Going online removes physical boundaries. 

You can sell to customers around the world—anytime, anywhere. 

Not only does this increase your potential customer base, but it also allows you to retain existing customers by offering a more convenient shopping experience.

3. Escape the Price War

Selling on marketplaces often forces you to compete on price, leading to lower margins. 

On your own online store, you're in full control—customers shop directly from you, without comparing your product to others on the same page. This means you can focus on value instead of price.

4. Gain Full Access to Customer Insights

Contrary to popular belief, online selling actually gives you more data about your customers than traditional retail. 

With every interaction, you gather valuable insights—purchase behavior, preferences, engagement—that allow you to personalize marketing and improve the customer journey.

What to Expect From Your Online Store

Easy Store Management

Managing your store should be simple. With EasyStore, there’s no coding needed. You'll have access to a clean, user-friendly dashboard and a step-by-step setup guide. Plus, our mobile app helps you manage your business on the go.

Marketing & Sales Flexibility

Running your own store gives you the freedom to promote your brand without restrictions. With EasyStore, you’ll get access to tools like:

• Marketing blog: Educate your customers and build trust through blog content. Shareable articles can drive more traffic to your site.

• SEO tools: Boost your visibility in search engines. Every piece of content on your store can be optimized to improve your Google rankings.

• Abandoned cart recovery: Reconnect with shoppers who didn’t complete their purchase. Automating this process helps you recover lost sales effortlessly.

• Promotional tools: Create custom promotions with discounts, vouchers, free gifts, reward points, and more to drive sales and encourage repeat purchases.

Build Your Brand Identity

Your online store is the foundation of your brand. 

From choosing a design that fits your style (with over 40 free pre-designed templates) to customizing every detail, your storefront is your brand’s voice.

Use your own custom domain to enhance credibility and make your store easy to remember.

Provide a Smooth Purchase Flow

Give your customers a seamless buying experience. 

From browsing to checkout, your store should support multiple payment gateways (choose from over 40) and flexible shipping options to ensure fast and reliable order fulfillment.

How to Get Started

Launching your online store is quick and easy. Here’s how:

Step 1: Register your business with EasyStore

Step 2: Follow our setup guide to get your store ready

Step 3: Launch and start selling!

Conclusion

The benefits of owning an online store go far beyond convenience. 

In a world where multichannel selling is becoming the norm, having your own ecommerce site is no longer optional—it’s a necessity.

Ready to see how others are growing with their own brand stores? Explore here.

Get started today with a free EasyStore account!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.